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~isPartOf:"European management journal"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
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Barrio-García, Salvador del
1
Daly, Timothy M.
1
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1
Kelly, J. S.
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European management journal
Journal of business research : JBR
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics and management
2
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2
A century of marketing
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Accounting horizons : a quarterly publication of the American Accounting Association
1
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1
Agricultural Economics Research
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Benchmarking : an international journal
1
Breaking new ground in theory and practice
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CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
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Documentos de trabajo / Banco de España
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Economies : open access journal
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European research : marketing, opinion, advertising
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Gabler Research / European Advertising Academy
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Handbook of qualitative research methods in marketing
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International journal of accounting and finance
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International journal of accounting, auditing and performance evaluation : IJAAPE
1
International journal of advertising : the review of marketing communications
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Journal of advertising research
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Journal of macroeconomics
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Journal of marketing
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Journal of marketing research : JMR
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Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
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Monograph series / American Marketing Association
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Review of Industrial Organization
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Rotman School of Management working paper / University of Toronto Rotman School of Management
1
Series of reports on applying research to sales
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SpringerLink / Bücher
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
1
The Cornell hospitality quarterly
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The handbook of marketing research : uses, misuses, and future advances
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Vision : the journal of business perspective
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A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
Saved in:
2
Is advertising for losers? An empirical study from a value creation and value capturing perspective
Tackx, Koen
;
Rothenberger, Sandra
;
Verdin, Paul J.
- In:
European management journal
35
(
2017
)
3
,
pp. 327-335
Persistent link: https://www.econbiz.de/10011720558
Saved in:
3
Swapping bricks for clicks : crowdsourcing longitudinal data on Amazon Turk
Daly, Timothy M.
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2603-2609
Persistent link: https://www.econbiz.de/10011399621
Saved in:
4
Practicing advertising researchers and their views of academic researchers
Kelly, J. S.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001029642
Saved in:
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