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~isPartOf:"European management journal"
~isPartOf:"The TQM journal : the international review of organizational improvement"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
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Search: subject:"Kundenwert"
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Beziehungsmarketing
Customer value
44
Kundenwert
44
Relationship marketing
27
Betriebliche Wertschöpfung
18
Value creation
18
B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
13
Supplier relationship management
13
Consumer behaviour
9
Konsumentenverhalten
9
Customer integration
8
Kundenintegration
8
Customer satisfaction
7
Dienstleistungsqualität
7
Kundenzufriedenheit
7
Service quality
7
Value co-creation
7
Marketing management
6
Marketingmanagement
6
Innovation
4
Quality management
4
Qualitätsmanagement
4
Salespeople
4
Verkaufspersonal
4
Bewertung
3
Business network
3
Evaluation
3
Service-Dominant Logic
3
Service-dominant logic
3
Strategic management
3
Strategisches Management
3
Unternehmensnetzwerk
3
Viral marketing
3
Virales Marketing
3
Bibliometrics
2
Bibliometrie
2
Business process management
2
Business relationships
2
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27
Case study
2
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2
Conference paper
1
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1
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English
27
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Al Haj Eid, Mohammad Badi’
2
Cobelli, Nicola
2
Dandis, Ala' Omar
2
Schwepker, Charles H. <Jr.>
2
Beeser, Anemone J.
1
Burton, Jamie
1
Cabanelas, Pablo
1
Cassia, Fabio
1
Chipulu, Maxwell
1
Coelho, Arnaldo
1
Confente, Ilenia
1
Corsaro, Daniela
1
Dixit, Ashutosh
1
Elsner, Ralf
1
Feng, Shanfei
1
Gill, Liz
1
Gligor, David M.
1
Griffin, Denis
1
Grinevich, Vadim
1
Gupta, Samir
1
Haenlein, Michael
1
Hakola, Jenni
1
Heinonen, Kristina
1
Holmes, Dawn
1
Hui, Laine Tan Hsin
1
Ingram, Thomas N.
1
Kaplan, Andreas M.
1
Komulainen, Hanna
1
Lampón, Jesús F.
1
Lee, Hsin-Yun
1
Lemon, Katherine N.
1
Lilja, Johan
1
Liu, Qiang
1
Mahdiloo, Mahdi
1
Marcos, Anabela Maria Bello de Figueiredo
1
Ni, Arnt Kyawt
1
Noorizadeh, Abdollah
1
Nyadzayo, Munyaradzi W.
1
Preikschas, Michael W.
1
Rabbanee, Fazlul K.
1
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Published in...
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European management journal
The TQM journal : the international review of organizational improvement
The journal of business & industrial marketing
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of retailing and consumer services
30
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
International journal of electronic customer relationship management : IJECRM
8
Tourism management : research, policies, practice
8
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
Springer eBook Collection / Business and Economics
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
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ECONIS (ZBW)
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1
How can value co-creation be integrated into a customer experience evaluation?
Lee, Hsin-Yun
;
Grinevich, Vadim
;
Chipulu, Maxwell
- In:
European management journal
41
(
2023
)
4
,
pp. 521-533
Persistent link: https://www.econbiz.de/10014437750
Saved in:
2
Customer lifetime value : the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants
Dandis, Ala' Omar
;
Al Haj Eid, Mohammad Badi’
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
8
,
pp. 2526-2546
Persistent link: https://www.econbiz.de/10014458533
Saved in:
3
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
4
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
5
Incorporating customer profitability analysis into quality management systems
Sedevich-Fons, Leonardo
- In:
The TQM journal : the international review of …
34
(
2022
)
6
,
pp. 1506-1526
Persistent link: https://www.econbiz.de/10014320876
Saved in:
6
Understanding customers hospital experience and value co-creation behavior
Samsa, Çağlar
;
Yüce, Alpaslan
- In:
The TQM journal : the international review of …
34
(
2022
)
6
,
pp. 1860-1876
Persistent link: https://www.econbiz.de/10014320955
Saved in:
7
Service quality, customer satisfaction and customer value : holistic determinants of loyalty and word-of-mouth in services
Marcos, Anabela Maria Bello de Figueiredo
;
Coelho, Arnaldo
- In:
The TQM journal : the international review of …
34
(
2022
)
5
,
pp. 957-978
Persistent link: https://www.econbiz.de/10013537675
Saved in:
8
Customer lifetime value : investigating the factors affecting attitudinal and behavioural brand loyalty
Dandis, Ala' Omar
;
Al Haj Eid, Mohammad Badi’
- In:
The TQM journal : the international review of …
34
(
2022
)
3
,
pp. 476-493
Persistent link: https://www.econbiz.de/10013338048
Saved in:
9
Capturing the broader picture of value co-creation management
Corsaro, Daniela
- In:
European management journal
37
(
2019
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011996312
Saved in:
10
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
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