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~isPartOf:"European management journal"
~source:"econis"
~source:"edz"
~subject:"Marketing management"
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Marketing management
Brand management
18
Markenführung
18
Consumer behaviour
8
Konsumentenverhalten
8
Brand image
7
Markenimage
7
Human Resource Management
5
Marketingmanagement
5
Personalmanagement
5
Beziehungsmarketing
4
Brand
4
Internet marketing
4
Markenartikel
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Online-Marketing
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Relationship marketing
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Corporate reputation
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Firmenimage
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HR marketing
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Personalmarketing
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Social Web
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Social web
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Arbeitskräfte
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Communication
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Consumer behavior
2
Employer branding
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Facebook brand page
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Firm performance
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Luxury brands
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Luxury goods
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Luxusgüter
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Social media optimization
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Unternehmenserfolg
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Workforce
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Advertising effects
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Affective commitment
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Arbeitsbeziehungen
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Arbeitsverhalten
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Alarcon-del-Amo, Maria del Carmen
1
Beck, Susanne
1
Cho, Minjung
1
Cuneo, Andres
1
Ko, Eunju
1
Lopez-Belbeze, Pilar
1
Milberg, Sandra J.
1
Ozretić Došen, Đurđana
1
Paul, Justin
1
Prügl, Reinhard
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Walter, Katharina
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Yun, Hyesu
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Šerić, Maja
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Škare, Vatroslav
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European management journal
Journal of business research : JBR
45
The journal of brand management : an international journal
45
The journal of product & brand management
32
European journal of marketing : EJM
21
Journal of retailing and consumer services
20
Journal of strategic marketing
20
Journal of marketing communications
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
SpringerLink / Bücher
15
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
Measuring and managing brands
6
Europäische Hochschulschriften / 5
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
Communicating the family firm brand : antecedents and performance effects
Beck, Susanne
;
Prügl, Reinhard
;
Walter, Katharina
- In:
European management journal
38
(
2020
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10012211565
Saved in:
3
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
4
Private label and manufacturer brand choice in a new competitive reality : strategic directions and the future of brands
Cuneo, Andres
;
Milberg, Sandra J.
;
Alarcon-del-Amo, …
- In:
European management journal
37
(
2019
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10011996316
Saved in:
5
Masstige model and measure for brand management
Paul, Justin
- In:
European management journal
37
(
2019
)
3
,
pp. 299-312
Persistent link: https://www.econbiz.de/10012063173
Saved in:
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