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~isPartOf:"European research studies"
~isPartOf:"International journal of business innovation and research"
~isPartOf:"Journal of marketing research : JMR"
~subject:"K-means clustering"
~subject:"Market research"
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European research studies
International journal of business innovation and research
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
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Classification of the EU countries according to the vulnerability of their economies to the impact of COVID-19 pandemic
Brzyska, Joanna
;
Szamrej-Baran, Izabela
- In:
European research studies
24
(
2021
)
2B
,
pp. 967-978
Persistent link: https://www.econbiz.de/10012664271
Saved in:
2
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
; …
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
Saved in:
3
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
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4
LADI: a latent discriminant model for analyzing marketing research data
Dillon, William R.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10001059645
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5
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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6
Latent class models for the analysis of behavioral hierarchies
Feick, Lawrence F.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10001036288
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7
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
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8
Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
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