//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European research studies"
~isPartOf:"Journal of retailing and consumer services"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
18
Markenimage
18
Brand equity
15
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
14
Markenführung
14
Beziehungsmarketing
10
Relationship marketing
10
Bank
3
Brand
3
Brand Equity
3
Corporate reputation
3
Customer satisfaction
3
Firmenimage
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Supplier relationship management
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Dienstleistungsqualität
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Internet marketing
2
Markenwert
2
Marketing
2
Online-Marketing
2
Retail trade
2
Retailer equity
2
Retailer image
2
Service quality
2
brand equity
2
more ...
less ...
Online availability
All
Undetermined
13
Free
4
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Reprint
Systematic review
Article in journal
20
Language
All
English
20
Author
All
Anselmsson, Johan
2
Ahmad, Anees
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Augusto, Mário Gomes
1
Baabdullah, Abdullah Mohammed
1
Bala, Pradip Kumar
1
Baumann, Chris
1
Bondesson, Niklas
1
Burt, Steven
1
Chakraborty, Shibashish
1
Chi, Ting
1
Collange, Véronique
1
Dasgupta, Shilpee A.
1
Davies, Keri
1
Elms, Jonathan
1
Gray, David
1
Grębosz-Krawczyk, Magdalena
1
Gupta, Ashish
1
Hur, Won-Moo
1
Jebrajakrithy, Charles
1
Johnson, Lester W.
1
Kim, Yeonshin
1
Lee, Luri
1
Lim, Rachel Esther
1
Londoño, Juan Carlos
1
Martos-Partal, Mercedes
1
Mirzaei, Abas
1
Nidar, Sulaeman Rahman
1
Park, Hyejune
1
Puwirat, W.
1
Pérez-Santamaría, Samanta
1
Rana, Nripendra P.
1
Ray, Arghya
1
Rybaczewska, Maria
1
Sparks, Leigh
1
Sreejesh, S.
1
Sri Vandayuli Riorini
1
Suchart Tripopsakul
1
Sucherly
1
more ...
less ...
Published in...
All
European research studies
Journal of retailing and consumer services
Journal of business research : JBR
50
The journal of brand management : an international journal
28
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Cogent business & management
12
Marketing intelligence & planning
11
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing communications
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of strategic marketing
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of sports marketing & sponsorship
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of the Academy of Marketing Science
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
The service industries journal
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
4
International journal of sport management and marketing : IJSMM
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of advertising research
4
Journal of business ethics : JOBE
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
3
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
4
How nostalgia affects brand equity? : consumers' attitudes towards nostalgic generational and transgenerational brands
Grębosz-Krawczyk, Magdalena
- In:
European research studies
23
(
2020
)
4
,
pp. 1019-1034
Persistent link: https://www.econbiz.de/10012511306
Saved in:
5
A hybrid property pricing model : the case of apartment residents in Jakarta Indonesia
Sudariswan, Eris
;
Sule, Ernie Tisnawati
;
Sucherly
; …
- In:
European research studies
23
(
2020
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10012286736
Saved in:
6
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
7
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
8
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
9
How to ímprove brand equity in tourism
Sri Vandayuli Riorini
- In:
European research studies
20
(
2017
)
3A
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012219044
Saved in:
10
Consumers' purchase decisions and employer image
Rybaczewska, Maria
;
Sparks, Leigh
;
Sułkowski, Łukasz
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012269053
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->