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~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
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Exploring the rise of fandom in contemporary consumer culture
Harvard-Business-Manager : das Wissen der Besten
SpringerLink / Bücher
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ECONIS (ZBW)
11
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1
Die neue Art der Kundenbindung
Siggelkow, Nicolaj
;
Terwiesch, Christian
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
7
,
pp. 20-29
Persistent link: https://www.econbiz.de/10012027835
Saved in:
2
Roboter reichen nicht
Buell, Ryan W.
;
Shell, Michelle A.
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
7
,
pp. 30-32
Persistent link: https://www.econbiz.de/10012027837
Saved in:
3
Attraktiv auf der Fläche
Reinartz, Werner J.
;
Hudetz, Kai
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
7
,
pp. 34-40
Persistent link: https://www.econbiz.de/10012027838
Saved in:
4
Wir kennen den Kunden
Hagmaier, Bastian
;
Hoffmann, Steffan
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
7
,
pp. 42-43
Persistent link: https://www.econbiz.de/10012027839
Saved in:
5
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
6
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
Saved in:
7
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
Saved in:
8
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
Saved in:
9
Those who rarely attend alone : tribal sport fans
Hedlund, David P.
;
Biscaia, Rui
;
Leal, Maria do Carmo
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 71-101)
.
2018
Persistent link: https://www.econbiz.de/10011764816
Saved in:
10
Wie man Kunden feuert
Clark, Dorie
- In:
Harvard-Business-Manager : das Wissen der Besten
39
(
2017
)
3
,
pp. 37-38
Persistent link: https://www.econbiz.de/10011794885
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