//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
18
Markentreue
18
Beziehungsmarketing
13
Relationship marketing
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Brand
6
Internet marketing
6
Markenartikel
6
Online-Marketing
6
Social Web
6
Social web
6
brand loyalty
6
Customer retention
3
Kundenbindung
3
Advertising effects
2
Consumer brand engagement
2
Customer integration
2
Customer satisfaction
2
Kundenintegration
2
Kundenzufriedenheit
2
Personality psychology
2
Persönlichkeitspsychologie
2
Werbewirkung
2
consumer engagement
2
1999-2003
1
B-to-B-Marketing
1
Brand attachment
1
Brand equity
1
Brand trust
1
Business model
1
Business model innovation
1
Business network
1
Business-to-business marketing
1
China
1
Classification
1
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
4
Book section
4
Language
All
English
18
Author
All
Andreini, Daniela
1
Armstrong Soule, Catherine A.
1
Azar, Salim L.
1
Bergamschi, Mara
1
Castro, Ana
1
Chou, En-Yi
1
Chou, Wen-Hao Winston
1
Collins, Nathalie
1
Dessart, Laurence
1
Elliott, Richard
1
Fernandes, Teresa
1
Helme-Guizon, Agnès
1
Hill, Sally Rao
1
Hollebeek, Linda D.
1
Johnson, Lester W.
1
Kim, Min Jung
1
Koronis, Epaminodas
1
Kwok, Simon
1
Leckie, Civilai
1
Lim, Joon Ho
1
Lin, Cheng-Yu
1
Machado, Joana César
1
Magnoni, Fanny
1
Mastromartino, Brandon
1
Meissner, Svenja
1
Murphy, Jamie
1
Nyadzayo, Munyaradzi
1
Pedeliento, Giuseppe
1
Pedersen, Per Egil
1
Roeth, Tobias
1
Salo, Jari
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Solem, Birgit Andrine Apenes
1
Spieth, Patrick
1
Todd, Breanna M.
1
Uncles, Mark D.
1
Vacas-de-Carvalho, Leonor
1
Wang, Chao
1
Wilkie, Dean C. H.
1
more ...
less ...
Published in...
All
Exploring the rise of fandom in contemporary consumer culture
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of business research : JBR
34
The journal of product & brand management
29
Journal of retailing and consumer services
28
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
2
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
3
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Saved in:
4
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
5
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
6
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
7
A comprehensive review on logo literature : research topics, findings, and future directions
Kim, Min Jung
;
Lim, Joon Ho
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1291-1365
Persistent link: https://www.econbiz.de/10012178627
Saved in:
8
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Roeth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
9
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
10
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->