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~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing analytics : JMA"
~isPartOf:"Journal of marketing theory and practice"
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Search: subject_exact:"Loyalität von Kunden"
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Customer retention
20
Kundenbindung
20
Consumer behaviour
8
Konsumentenverhalten
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Brand loyalty
5
Markentreue
5
Beziehungsmarketing
4
Customer satisfaction
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Apple Computer Inc.
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Attitudinal and behavioral loyalty
1
Austauschtheorie
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Exploring the rise of fandom in contemporary consumer culture
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing analytics : JMA
Journal of marketing theory and practice
Journal of retailing and consumer services
21
SpringerLink / Bücher
20
Journal of business research : JBR
17
Research
12
Springer eBook Collection
11
Psychology & marketing
9
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Harvard-Business-Manager : das Wissen der Besten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Forum Marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Dissertation Series CentER
3
Handbook of research on retailer-consumer relationship development
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems and e-business management : ISeB
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of service theory and practice : JSTP
3
Kundenmanagement & Electronic Commerce
3
Reihe Dienstleistungsmanagement | Dienstleistungsmarketing
3
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ECONIS (ZBW)
20
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1
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
Saved in:
2
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
3
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
4
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
Saved in:
5
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
Saved in:
6
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
Saved in:
7
Those who rarely attend alone : tribal sport fans
Hedlund, David P.
;
Biscaia, Rui
;
Leal, Maria do Carmo
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 71-101)
.
2018
Persistent link: https://www.econbiz.de/10011764816
Saved in:
8
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
9
Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Burnham, Thomas A.
;
Leary, R. Bret
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 368-389
Persistent link: https://www.econbiz.de/10011951456
Saved in:
10
Please clap! : how customer service quality perception affects the authenticity of sustainability initiatives
Brockhaus, Sebastian
;
Amos, Clinton
;
Fawcett, Amydee M.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 396-420
Persistent link: https://www.econbiz.de/10011771059
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