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~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of marketing theory and practice"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Loyalität von Kunden"
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Exploring the rise of fandom in contemporary consumer culture
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of marketing theory and practice
How to succeed in the digital age : strategies from 17 top managers
7
Computer-mediated marketing strategies : social media and online brand communities
4
Handbook of research on retailer-consumer relationship development
3
Strong brands, strong relationships
3
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2
Client centricity : relationship management in banking
2
Cruise business development : safety, product design and human capital
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Fixed revenue accounting : a new management accounting framework
2
HRM and marketing orientation in the new era
2
Innovating for trust
2
Knowledge, learning and innovation : research insights on cross-sector collaborations
2
Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
2
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
2
Practices for network management : in search of collaborative advantage
2
Predicting trends and building strategies for consumer engagement in retail environments
2
Strategic marketing in fragile economic conditions
2
Trends zur Handhabung von Komplexität im Qualitätsingenieurwesen
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Advances in consulting research : recent findings and practical cases
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Advances in electronic marketing
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Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
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Artificial intelligence in marketing
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Aspekte der Digitalisierung in Banken
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Brand management ; Vol. 2
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Brand management in emerging markets : theories and practice
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Brand the Future : systematische Markenentwicklung im B2B
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Brands : interdisciplinary perspectives
1
Bridging the gap between advertising academia and practice
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Business and management issues in the global and digital era : Indonesian perspectives
1
Business performance measurement and management
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Challenges in an age of dis-engagement
1
Conference proceedings trends in business communication 2016
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Crowdfunding : the corporate era
1
Cultural marketing and metaverse for consumer engagements
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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ECONIS (ZBW)
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1
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
2
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
Saved in:
3
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
Saved in:
4
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
Saved in:
5
Those who rarely attend alone : tribal sport fans
Hedlund, David P.
;
Biscaia, Rui
;
Leal, Maria do Carmo
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 71-101)
.
2018
Persistent link: https://www.econbiz.de/10011764816
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