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~isPartOf:"Fachbuchreihe für Studium, Fortbildung, Praxis"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Bibliometrie"
~subject:"Emotion"
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Bibliometrie
Emotion
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Das, Enny
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Fachbuchreihe für Studium, Fortbildung, Praxis
International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
4
Journal of business research : JBR
3
Critical perspectives on accounting : an international journal for social and organizational accountability
2
Journal of current issues and research in advertising : JCIRA
2
Marketing intelligence & planning
2
Organizational research methods : ORM
2
Psychology & marketing
2
Sloan working papers
2
Advances in Multimedia and Interactive Technologies (AMIT)
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1
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1
Behavioral research in accounting
1
Brand Content : die Marke als Medienereignis
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Corporate communications : an international journal
1
Corporate reputation review
1
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
1
Driesen Edition Wissenschaft
1
ERIM report series research in management
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European research on management and business economics
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Financial innovation : FIN
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Global business & economics review
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Human relations
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International journal of hospitality management
1
International journal of management reviews : IJMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and non-profit marketing
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Istanbul business research
1
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
1
Journal of advertising research
1
Journal of business and psychology
1
Journal of business communication : JBC
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of electronic commerce research : JECR
1
Journal of family business strategy
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1
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
2
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
3
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
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