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~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of marketing"
~isPartOf:"Kontakt & Studium"
~isPartOf:"Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten"
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Search: subject:"Produktmanagement"
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Produktmanagement
44
Product management
38
Investitionsgüterindustrie
10
Consumer behaviour
5
Innovation
5
Innovation management
5
Innovationsmanagement
5
Konsumentenverhalten
5
Capital goods industry
4
USA
4
United States
4
B-to-B-Marketing
3
Bundling strategy
3
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3
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Organisationsstruktur
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Pharmaceutical industry
2
Pharmaindustrie
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Preismanagement
2
Pricing strategy
2
Product counterfeiting
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Produktentwicklung
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Produktpiraterie
2
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Theory
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Kairies, Peter
8
Gaubinger, Kurt
5
Werani, Thomas
3
Demeester, Lieven L.
2
Prem, Claudia
2
Qi, Mei
2
Almquist, Eric
1
Armstrong, Robert W.
1
Aurich, Jan C.
1
Avery, Jill
1
Binder, Georg
1
Block, Nicholas
1
Bodick, Neil
1
Bonabeau, Eric
1
Browning, Tyson
1
Chandy, Rajesh K.
1
Chattopadhyay, Amitiva
1
Cillo, Paola
1
D'Aveni, Richard A.
1
Duke, Duncan
1
Eilert, Meike
1
Eppinger, Steven D.
1
Ettenson, Richard
1
Goldenberg, Jacob
1
Griffith, David A.
1
Grosse Entrup, Norbert
1
Heide, Jan B.
1
Häubl, Gerald
1
Joshi, Ashwin W.
1
Kalaignanam, Kartik
1
Kushwaha, Tarun
1
Lafley, A . G.
1
Leinwand, Paul
1
Lindemann, Udo
1
Lippmann, Herbert
1
Lukas, Bryan A.
1
Mainardi, Cesare
1
Mannweiler, Carsten
1
Martin, Roger L.
1
McGrath, Rita Gunther
1
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Faculty & research / Insead : working paper series
Harvard business review : HBR
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of marketing
Kontakt & Studium
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
SpringerLink / Bücher
44
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
International journal of product lifecycle management : IJPLM
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of economics & management strategy : JEMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
Beiträge zum Produkt-Marketing
7
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Research
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Springer eBook Collection
6
The journal of product & brand management
6
Arbeitsberichte
5
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
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ECONIS (ZBW)
41
USB Cologne (EcoSocSci)
3
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1
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
2
Customer loyalty is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
3
Old habits die hard, but they do die
McGrath, Rita Gunther
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 54-57
Persistent link: https://www.econbiz.de/10011632648
Saved in:
4
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
Saved in:
5
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
6
Product architecture and quality : a study of open-source software development
Sosa, Manuel
;
Mihm, Jürgen
;
Browning, Tyson
-
2010
-
Rev. vers. of 2009/45/TOM
Persistent link: https://www.econbiz.de/10008807173
Saved in:
7
Profits at the bottom of the pyramid
Simanis, Erik
;
Duke, Duncan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 86-93
Persistent link: https://www.econbiz.de/10010417522
Saved in:
8
Capture more value
Michel, Stefan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 78-85
Persistent link: https://www.econbiz.de/10010417523
Saved in:
9
Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.
;
Whitwell, Gregory J.
;
Heide, Jan B.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
Saved in:
10
In search of a second act
Ofek, Elie
;
Avery, Jill
- In:
Harvard business review : HBR
91
(
2013
)
4
,
pp. 133-137
Persistent link: https://www.econbiz.de/10009733508
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