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~isPartOf:"Flagship marketing : concepts and places"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenartikel"
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Search: subject_exact:"Status goods"
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Markenartikel
Luxury goods
104
Luxusgüter
104
Consumer behaviour
95
Konsumentenverhalten
95
Brand management
40
Markenführung
40
Brand image
26
Markenimage
26
Brand
20
Fashion
17
Mode
17
Luxury
16
Internet marketing
14
Online-Marketing
14
Advertising
13
Advertising effects
13
Werbewirkung
13
Werbung
12
Einzelhandel
11
Retail trade
11
Luxury brands
9
Social Web
9
Social web
9
Beziehungsmarketing
8
Relationship marketing
8
China
7
Luxury consumption
7
Personality psychology
7
Persönlichkeitspsychologie
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Emotion
6
Interdependent preferences
6
Marketing management
6
Marketingmanagement
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Nachfrageinterdependenz
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Online retailing
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Online-Handel
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Dienstleistungsqualität
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Perception
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Service quality
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Ko, Eunju
3
Prentice, Catherine
2
Shao, Wei
2
Adamczyk, Grzegorz
1
Bakir, Aysen
1
Cao, Yue
1
Cham Tat Huei
1
Cui, Charles Chi
1
Eguro, Yuka
1
El Khansa, Zeinab
1
Eugene Cheng-xi Aw
1
Gentina, Élodie
1
Gil, Luciana de Araujo
1
Grabner-Kräuter, Sonja
1
Grace, Debra
1
Hu, Yangjuan
1
Husain, Rehan
1
Hyun, Hyowon
1
Jin, Ting
1
Kim, Hye-yŏng
1
Kim, Sojung
1
Koles, Bernadett
1
Li, Fajin
1
Li, Guoxin
1
Liu, Honglei
1
Loureiro, Sandra Maria Correia
1
Lu, Bo
1
Luk, Ka Yi
1
Majdalani, Joelle
1
Mrad, Mona
1
Narisawa, Taichi
1
Nasr, Arash Khalili
1
Nasution, Reza Ashari
1
Nomura, Naoki
1
O'Cass, Aron
1
Ono, Akinori
1
Ooi, Keng-Boon
1
Ostovan, Nima
1
Park, Jungkun
1
Paul, Justin
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Flagship marketing : concepts and places
International journal of advertising : the review of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
38
The journal of brand management : an international journal
30
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of fashion marketing and management
14
The journal of product & brand management
14
Journal of global fashion marketing : JGfM
7
Psychology & marketing
6
Developing successful global strategies for marketing luxury brands
5
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of consumer marketing
3
Journal of revenue and pricing management
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Springer eBook Collection / Business and Management
3
Strategic change
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
Journal of current issues and research in advertising
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of marketing management : MM
2
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ECONIS (ZBW)
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1
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
2
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
3
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
Saved in:
4
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
5
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
6
The manifestation of luxury value dimensions in brand engagement in self-concept
Ostovan, Nima
;
Nasr, Arash Khalili
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209689
Saved in:
7
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
8
Identifying antecedent conditions for luxury brand purchase
Jin, Ting
;
Prentice, Catherine
;
Shao, Wei
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502684
Saved in:
9
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
10
When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin
;
Hu, Yangjuan
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238317
Saved in:
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