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~isPartOf:"Flagship marketing : concepts and places"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Markenartikel"
~subject:"Online-Marketing"
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Markenartikel
Online-Marketing
Luxury goods
19
Luxusgüter
19
Consumer behaviour
17
Konsumentenverhalten
17
Advertising effects
11
Brand management
11
Markenführung
11
Werbewirkung
11
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9
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9
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Marketingmanagement
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luxury brands
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luxury advertising
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luxury brand
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social media
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Ko, Eunju
4
Cao, Yue
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Choi, Yung Kyun
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Eguro, Yuka
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Kim, Inhye
1
Kim, Sang Jin
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Kim, Sojung
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Lawry, Charles Aaron
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Lee, Sungmi
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Li, Guoxin
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Liu, Honglei
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Lu, Bo
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Luk, Ka Yi
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Narisawa, Taichi
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Nomura, Naoki
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Ono, Akinori
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Sato, Takaya
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Sato, Yuna
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Shibamoto, Yuta
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Song, Sanga
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Teona, Gogichaishvili
1
Xia, Binfang
1
Xu, Nan
1
Yin, Xinzhu
1
Yoshida, Soichiro
1
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Flagship marketing : concepts and places
International journal of advertising : the review of marketing communications
Journal of business research : JBR
58
The journal of brand management : an international journal
31
Journal of retailing and consumer services
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of fashion marketing and management
17
The journal of product & brand management
16
Journal of global fashion marketing : JGfM
10
Psychology & marketing
6
SpringerLink / Bücher
6
Developing successful global strategies for marketing luxury brands
5
International journal of hospitality management
5
International marketing review
5
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
Springer eBook Collection
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Springer eBook Collection / Business and Management
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Business horizons
3
Cogent business & management
3
Electronic commerce research
3
European journal of marketing
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer marketing
3
Journal of global marketing
3
Journal of hospitality marketing & management
3
Journal of revenue and pricing management
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Pakistan journal of commerce and social sciences
3
Palgrave Advances in Luxury
3
Palgrave advances in luxury
3
Strategic change
3
Sustainable Luxury : An International Perspective
3
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ECONIS (ZBW)
10
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1
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
2
Blurring luxury : the mediating role of self-gifting in consumer acceptance of phygital shopping experiences
Lawry, Charles Aaron
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 796-822
Persistent link: https://www.econbiz.de/10013209414
Saved in:
3
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
4
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
6
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
7
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
8
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Saved in:
9
Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
10
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
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