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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung"
~isPartOf:"International journal of retail & distribution management"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
197
Relationship marketing
197
Consumer behaviour
78
Konsumentenverhalten
78
Theorie
68
Theory
68
Deutschland
62
Germany
62
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Customer satisfaction
28
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20
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20
Dienstleistungsqualität
19
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18
Online-Handel
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Kundenbindung
17
Kundenorientierung
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Customer value
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Electronic Commerce
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Marketing management
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Marketingmanagement
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Beziehungsmanagement
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Estimation
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IT-gestütztes Marketing
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English
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Wilde, Klaus D.
8
Hippner, Hajo
5
Leußer, Wolfgang
3
Mengue Nkoa, Clément U.
3
Bagusat, Ariane
2
Bauer, Hans H.
2
Frasquet Deltoro, Marta
2
Georg, Björn
2
Gleitsmann, Beate M.
2
Grieser, Lukas
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Helm, Sabrina
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Ieva, Marco
2
Martens, Tobias von
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Möller, Matthias
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Nor Asiah Omar
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Rosenbaum, Mark S.
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Schaller, Christian
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Schöler, Andreas
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Stauss, Bernd
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Stiller, Michael
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Weißgerber, Anja
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Wozniak, Richard
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Ziliani, Cristina
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Abbes, Molka
1
Al-Maghrabi, Talal
1
Albaum, Gerald S.
1
Albinsson, Pia A.
1
Alves, Helena
1
Angerer, Thomas
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Anjaly, Bhawna
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Arndt, Dirk
1
Ashman, Rachel
1
Audrain-Pontevia, Anne-Françoise
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Aurier, Philippe
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Aziz, Mohammed Tareque
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Babakus, Emin
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Bagdare, Shilpa
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Becker, Jörg
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Bennett, Dag
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Berenguer Contrí, Gloria
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Gabler Edition Wissenschaft
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
International journal of retail & distribution management
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
297
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Springer eBook Collection / Business and Economics
72
Journal of financial services marketing : JFSM
70
Business horizons
69
European journal of operational research : EJOR
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ECONIS (ZBW)
200
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1
Towards digital loyalty programs : insights from customer medium preference segmentation
Ieva, Marco
;
Ziliani, Cristina
- In:
International journal of retail & distribution management
45
(
2017
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011620418
Saved in:
2
Improving UK retail academic-practitioner research : insights from relationship marketing
Blackley, Nelson
;
Resnick, Sheilagh Mary
;
Cassidy, Kim
- In:
International journal of retail & distribution management
45
(
2017
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10011621598
Saved in:
3
Consumers' desire to interact with a salesperson during e-shopping : development of a scale
Lee, Yun Jung
;
Dubinsky, Alan J.
- In:
International journal of retail & distribution management
45
(
2017
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10011621610
Saved in:
4
Private labels importance across different store loyalty stages : a multilevel approach
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
International journal of retail & distribution management
45
(
2017
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10011621628
Saved in:
5
Cultivating the brand-customer relationship in Facebook fan pages : a study of fast-fashion industry
Chang, Shing Wan
;
Fan, Shih-Heng
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 253-270
Persistent link: https://www.econbiz.de/10011640101
Saved in:
6
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick
;
Albaum, Gerald S.
;
Yin, Cheng-Yue
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
Saved in:
7
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
8
Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Frasquet Deltoro, Marta
;
Miquel, Maria-José
- In:
International journal of retail & distribution management
45
(
2017
)
7/8
,
pp. 859-873
Persistent link: https://www.econbiz.de/10011775727
Saved in:
9
Exploring the influence of store attributes on customer experience and customer engagement
Mohd-Ramly, Suhaily
;
Nor Asiah Omar
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1138-1158
Persistent link: https://www.econbiz.de/10011815069
Saved in:
10
Self-efficacy, trust, and perceived benefits in the co-creation of value by consumers
Alves, Helena
;
Mainardes, Emerson Wagner
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1159-1180
Persistent link: https://www.econbiz.de/10011815151
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