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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Katona, Zsolt"
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Internet marketing
3
Online-Marketing
3
Advertising effects
2
Search engine
2
Suchmaschine
2
Werbewirkung
2
Advertising
1
Distribution channel
1
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1
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Electronic Commerce
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Game theory
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Informationsverhalten
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Marketingmanagement
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Retail trade
1
Search theory
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Spieltheorie
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Suchtheorie
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Target group
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Theorie
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Vertriebsweg
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Werbung
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display advertising
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electronic commerce
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marketing contests
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targeting
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Katona, Zsolt
Chintagunta, Pradeep K.
12
Hauser, John R.
11
Huber, Frank
10
Schweidel, David A.
9
Tucker, Catherine
9
Bradlow, Eric T.
8
Srinivasan, Kannan
8
Braun, Michael
7
Mela, Carl F.
7
Fader, Peter
6
Goldfarb, Avi
6
Jerath, Kinshuk
6
Liberali, Guilherme
6
Luo, Xueming
6
Urban, Glen L.
6
Bauer, Hans H.
5
Chan, Tat
5
Desai, Preyas S.
5
Guo, Liang
5
Kumar, V.
5
Sayedi, Amin
5
Yang, Sha
5
Chen, Yuxin
4
Danaher, Peter J.
4
Dukes, Anthony
4
Fossen, Beth L.
4
Godes, David
4
Homburg, Christian
4
Iglesias, Oriol
4
Joshi, Yogesh V.
4
Lans, Ralf van der
4
Liu, Gordon
4
Liu, Yunchuan
4
Manchanda, Puneet
4
Matthes, Isabel
4
Nair, Harikesh
4
Netzer, Oded
4
Rao, Ram C.
4
Rutz, Oliver J.
4
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Gabler Edition Wissenschaft
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing Science
2
Journal of marketing research
1
Journal of marketing research : JMR
1
MPRA Paper
1
Marketing science
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
4
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1
The role of search engine optimization in search
marketing
Berman, Ron
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 644-651
Persistent link: https://www.econbiz.de/10009787931
Saved in:
2
Contextual advertising
Zhang, Kaifu
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 980-994
Persistent link: https://www.econbiz.de/10009702510
Saved in:
3
"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
Saved in:
4
The race for sponsored links : bidding patterns for search advertising
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10003967731
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