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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Schweidel, David A."
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Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Advertising effects
3
Beziehungsmarketing
3
Relationship marketing
3
Theorie
3
Theory
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USA
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Viral marketing
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Virales Marketing
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Werbewirkung
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advertising
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social media
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Brand management
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Markenführung
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Product Placement
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Product placement
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brand strategy
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online word-of-mouth
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product placement
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social TV
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television
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Bayes-Statistik
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Brand image
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Customer acquisition
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Schweidel, David A.
Chintagunta, Pradeep K.
12
Hauser, John R.
11
Huber, Frank
10
Tucker, Catherine
9
Bradlow, Eric T.
8
Srinivasan, Kannan
8
Braun, Michael
7
Mela, Carl F.
7
Fader, Peter
6
Goldfarb, Avi
6
Jerath, Kinshuk
6
Liberali, Guilherme
6
Luo, Xueming
6
Urban, Glen L.
6
Bauer, Hans H.
5
Chan, Tat
5
Desai, Preyas S.
5
Guo, Liang
5
Kumar, V.
5
Sayedi, Amin
5
Yang, Sha
5
Chen, Yuxin
4
Danaher, Peter J.
4
Dukes, Anthony
4
Fossen, Beth L.
4
Godes, David
4
Homburg, Christian
4
Iglesias, Oriol
4
Joshi, Yogesh V.
4
Katona, Zsolt
4
Lans, Ralf van der
4
Liu, Gordon
4
Liu, Yunchuan
4
Manchanda, Puneet
4
Matthes, Isabel
4
Nair, Harikesh
4
Netzer, Oded
4
Rao, Ram C.
4
Rutz, Oliver J.
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Gabler Edition Wissenschaft
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
5
Journal of marketing research : JMR
2
Marketing Science
2
Marketing science
2
Artificial intelligence in marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
The History of Marketing Science
1
The history of marketing science
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
9
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1
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
2
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
3
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
4
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
Saved in:
5
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
6
Incorporating direct
marketing
activity into latent attrition models
Schweidel, David A.
;
Knox, George
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
Saved in:
7
Modeling customer lifetimes with multiple causes of churn
Braun, Michael
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 881-902
Persistent link: https://www.econbiz.de/10009384007
Saved in:
8
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
Saved in:
9
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
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