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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Marketing"
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Marketing
Theorie
341
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341
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263
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263
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221
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216
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199
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199
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155
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129
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129
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122
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120
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100
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80
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2
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2
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1
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Gabler Edition Wissenschaft
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
391
Journal of Food Distribution Research
205
Journal of business research : JBR
160
Europäische Hochschulschriften / 5
134
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Journal of Agricultural and Applied Economics
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Industrial marketing management : the international journal for industrial and high-tech firms
110
International Food and Agribusiness Management Review
89
Springer eBook Collection / Business and Economics
88
Agricultural Economics Reports
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80
European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
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76
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
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69
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68
EB Series
64
Journal of Agribusiness
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Economics Papers from University Paris Dauphine
61
Journal of marketing education : JME
61
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
59
Food Security Collaborative Working Papers
57
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
53
Choices
53
2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
52
Journal of historical research in marketing
52
GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
50
2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
49
Arbeitspapier / Institut für Marketing, Universität Mannheim
48
2009 Conference, August 16-22, 2009, Beijing, China
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ECONIS (ZBW)
118
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1
Sustainability
marketing
commitment : empirical insights about its drivers at the corporate and functional level of
marketing
Tollin, Karin
;
Christensen, Lars Bech
- In:
Journal of business ethics : JOBE
156
(
2019
)
4
,
pp. 1165-1185
Persistent link: https://www.econbiz.de/10012029661
Saved in:
2
Reexamining corporate social responsibility and shareholder value : the inverted-U-shaped relationship and the moderation of
marketing
capability
Wenbin, Sun
;
Yao, Shanji
;
Govind, Rahul
- In:
Journal of business ethics : JOBE
160
(
2019
)
4
,
pp. 1001-1017
Persistent link: https://www.econbiz.de/10012145426
Saved in:
3
The ethics of gamification in a
marketing
context
Thorpe, Andrea Stevenson
;
Roper, Stephen
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
Saved in:
4
The misuse of accounting-based approximations of Tobin’s q in a world of market-based assets
Bendle, Neil T.
;
Butt, Moeen Naseer
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 484-504
Persistent link: https://www.econbiz.de/10011884387
Saved in:
5
Introduction to theory and practice in
marketing
conference special section of
marketing
science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
6
How virtuous global firms say they are : a content analysis of ethical values
Chun, Rosa
- In:
Journal of business ethics : JOBE
155
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011998423
Saved in:
7
International
marketing
ethics : a literature review and research agenda
Javalgi, Rajshekhar G.
;
Russell, La Toya M.
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011844260
Saved in:
8
Perceived ethical leadership affects customer purchasing intentions beyond ethical
marketing
in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
9
Cause-Related-
Marketing
-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
Saved in:
10
Introducing a new section :
Marketing
Science : frontiers
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011818432
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