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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Theorie
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263
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Tucker, Catherine
9
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8
Srinivasan, Kannan
8
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7
Mela, Carl F.
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Jerath, Kinshuk
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Luo, Xueming
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Joshi, Yogesh V.
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Katona, Zsolt
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Lans, Ralf van der
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Liu, Yunchuan
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Manchanda, Puneet
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Gabler Edition Wissenschaft
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,342
SpringerLink / Bücher
1,672
Industrial marketing management : the international journal for industrial and high-tech firms
1,592
Journal of retailing and consumer services
1,281
International journal of production economics
691
The journal of brand management : an international journal
627
International journal of hospitality management
611
The journal of business & industrial marketing
607
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
567
European journal of operational research : EJOR
539
European journal of marketing : EJM
533
Journal of marketing management : MM
526
International journal of production research
525
Springer eBook Collection
516
Journal of marketing
514
Journal of travel and tourism marketing
496
Management science : journal of the Institute for Operations Research and the Management Sciences
491
Journal of strategic marketing
479
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
The journal of product & brand management
444
Psychology & marketing
438
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
Journal of marketing communications
372
Marketing intelligence & planning
369
The journal of services marketing
367
The service industries journal
363
Asia Pacific journal of marketing and logistics
357
Journal of advertising research
344
Journal of retailing
324
Springer eBook Collection / Business and Economics
314
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
312
Marketing letters : a journal of research in marketing
309
International journal of contemporary hospitality management
304
Journal of hospitality marketing & management
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Cogent business & management
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Management Science
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ECONIS (ZBW)
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81
Can retail sales volatility be curbed through
marketing
actions?
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 232-253
Persistent link: https://www.econbiz.de/10011672597
Saved in:
82
Dynamic targeted pricing in B2B relationships
Zhang, Jonathan Z.
;
Netzer, Oded
;
Ansari, Asim
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 317-337
Persistent link: https://www.econbiz.de/10010370742
Saved in:
83
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related
marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
84
How virtuous global firms say they are : a content analysis of ethical values
Chun, Rosa
- In:
Journal of business ethics : JOBE
155
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10011998423
Saved in:
85
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
86
Estimation of beauty contest auctions
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10011437598
Saved in:
87
Market orientation and CSR : performance implications
Kiessling, Timothy S.
;
Isaksson, Lars
;
Yasar, Burze
- In:
Journal of business ethics : JOBE
137
(
2016
)
2
,
pp. 269-284
Persistent link: https://www.econbiz.de/10011543576
Saved in:
88
Crumbs of the cookie : user profiling in customer-base analysis and behavioral targeting
Trusov, Michael
;
Ma, Liye
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 405-426
Persistent link: https://www.econbiz.de/10011498934
Saved in:
89
Experimental designs and estimation for online display advertising attribution in marketplaces
Barajas, Joel
;
Akella, Ram
;
Holtan, Marius
;
Flores, Aaron
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
Saved in:
90
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
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