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Search: subject:"Market segmentation"
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Marktsegmentierung
31
Market segmentation
30
Consumer behaviour
16
Konsumentenverhalten
16
Deutschland
11
Germany
11
Theorie
11
Theory
11
Market research
6
Marktforschung
6
Cultural identity
4
Kulturelle Identität
4
Segmentation
4
China
3
Estimation
3
Ethnic group
3
Ethnische Gruppe
3
International market segmentation
3
International marketing
3
Internationale Marktsegmentierung
3
Internationales Marketing
3
Marketing management
3
Marketingmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Schätzung
3
Social values
3
Soziale Werte
3
Target group
3
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3
Arbeitsmarktsegmentation
2
Automotive market
2
Bank
2
Cross-cultural relations
2
Customer segmentation
2
Data quality
2
Datenqualität
2
Dienstleistung
2
Interkulturelle Beziehungen
2
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2
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Cleveland, Mark
2
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Arıkan, Gülay
1
Bartikowski, Boris
1
Breivik, Jørgen
1
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1
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1
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1
Coussement, Kristof
1
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1
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1
Dickson, Peter R.
1
Dobbelstein, Thomas
1
Doherty, Anne Marie
1
Dolnicar, Sara
1
Erdoğan, Seçil
1
Erner, Michael
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Floh, Arne
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1
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Gaus, Hansjörg
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1
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1
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1
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1
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1
Hunkel, Markus
1
Hunter, Gary K.
1
Kesner, Idalene F.
1
Kesting, Tobias
1
Kirchner, Tobias
1
Klein, Kristina
1
Ko, Eunju
1
Koller, Monika
1
König, Tatjana
1
Larsen, Nils Magne
1
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Gabler Edition Wissenschaft
Journal of business research : JBR
Discussion paper series / IZA
123
NBER working paper series
59
IZA Discussion Paper
58
Discussion paper / Centre for Economic Policy Research
56
Working paper / National Bureau of Economic Research, Inc.
56
ILO Working Papers
49
Europäische Hochschulschriften / 5
46
NBER Working Paper
44
CESifo working papers
37
Journal of retailing and consumer services
32
SpringerLink / Bücher
31
Applied economics
29
Tourism management : research, policies, practice
28
Feminist economics
24
Working paper
24
Discussion papers / CEPR
23
Discussion paper
22
Journal of strategic marketing
22
Journal of travel and tourism marketing
21
Economics letters
20
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Working paper series
19
CESifo Working Paper Series
17
IMF Working Papers
17
International labour review
17
Journal for labour market research
17
Journal of vacation marketing : an international journal
17
Labour economics : official journal of the European Association of Labour Economists
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Research in social stratification and mobility : the official journal of the ISA RC28 on Social Stratification and Mobility
17
Review of radical political economics
17
Discussion paper / Tinbergen Institute
16
European journal of operational research : EJOR
16
CEPR Discussion Papers
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IMF working papers
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ECONIS (ZBW)
37
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1
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
B2B
market
segmentation
: a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
4
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne
;
Valdimar Sigurdsson
;
Breivik, Jørgen
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Saved in:
5
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
6
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
7
Consumer segmentation within the sharing economy : the case of Airbnb
Lutz, Christoph
;
Newlands, Gemma
- In:
Journal of business research : JBR
88
(
2018
),
pp. 187-196
Persistent link: https://www.econbiz.de/10011869699
Saved in:
8
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
9
Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof
;
Van den Bossche, Filip
;
De Bock, …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
Saved in:
10
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
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