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~isPartOf:"Journal of marketing education : JME"
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Gabler Edition Wissenschaft
Journal of marketing education : JME
Advances in accounting education
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
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ECONIS (ZBW)
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Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James
;
Chennamaneni, Pavan Rao
;
Barber, Kenyatta N.
- In:
Journal of marketing education : JME
44
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
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2
The undergraduate marketing research course : two decades of change
Bridges, Eileen
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10012662592
Saved in:
3
Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Yuksel, Mujde
;
Smith, Andrew N.
;
Smith, Robert S.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 354-370
Persistent link: https://www.econbiz.de/10012662598
Saved in:
4
Thank you for being a friend : a peer-learning approach to marketing education
Lastner, Matthew M.
;
Delpechitre, Duleep
;
Goad, Emily A.
; …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012592921
Saved in:
5
The path to sales center leadership : key differences between academic and practitioner leaders
Chaker, Nawar N.
;
Dixon, Andrea L.
;
Hill, Katerina E.
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 233-242
Persistent link: https://www.econbiz.de/10012391637
Saved in:
6
Bridging theory and practice in an applied retail track
Lange, Frederik
;
Rosengren, Sara
;
Colliander, Jonas
; …
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
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7
Mobile business retailing : driving experiential learning on campus
Fischbach, Sarah
;
Guerrero, Veronica
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011868414
Saved in:
8
The evolution and future of retailing and retailing education
Grewal, Dhruv
;
Motyka, Scott
;
Levy, Michael
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011868434
Saved in:
9
Operation valuation : teaching pricing concepts in an experiential environment
Mills, Adam J.
;
Treen, Emily
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 73-82
Persistent link: https://www.econbiz.de/10011537300
Saved in:
10
Students' perceptions and experiences of social media in higher education
Neier, Stacy
;
Zayer, Linda Tuncay
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 133-143
Persistent link: https://www.econbiz.de/10011410641
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