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~isPartOf:"Gabler Edition Wissenschaft"
~person:"Kubitschek, Christian"
~person:"Regier, Stefanie"
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Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
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Regier, Stefanie
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Rinino, Maxime
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2008
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1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
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Franchising : Effizienzvergleich mit alternativen Vertriebskonzepten
Kubitschek, Christian
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2000
Persistent link: https://www.econbiz.de/10001467557
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