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~isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Consumer goods industry"
~subject:"Konsumentenverhalten"
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Consumer goods industry
Konsumentenverhalten
Brand management
63
Markenführung
63
Markenimage
47
Brand image
46
Consumer behaviour
45
Brand
39
Markenartikel
39
Advertising effects
26
Werbewirkung
26
Deutschland
17
Germany
17
Theorie
16
Theory
16
Markentransfer
13
Beziehungsmarketing
9
Brand extension
9
Erfolgsfaktor
9
Markenpolitik
9
Relationship marketing
9
Werbung
7
Handelsmarke
6
Marketing management
6
Marketingmanagement
6
Perception
6
Psychology of advertising
6
Store brand
6
Success factor
6
Wahrnehmung
6
Werbepsychologie
6
Advertising
5
Consumer goods marketing
5
Emotion
5
Internet marketing
5
Konsumgütermarketing
5
Luxury goods
5
Luxusgüter
5
Marketing theory
5
Marketingtheorie
5
Online-Marketing
5
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Article
39
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9
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Article in journal
37
Aufsatz in Zeitschrift
37
Hochschulschrift
9
Thesis
9
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English
29
German
19
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Gierl, Heribert
5
Swoboda, Bernhard
4
Esch, Franz-Rudolf
3
Albrecht, Carmen-Maria
2
Bauer, Hans H.
2
Goertz, Susanne
2
Adler, Susanne
1
Ashworth, Laurence
1
Backhaus, Christof
1
Boztuğ, Yasemin
1
Brandstätter, Marion
1
Braun, Katharina
1
Bruns, Daniel
1
Burmann, Christoph
1
Dabija, Dan Cristian
1
Decker, Reinhold
1
Eisend, Martin
1
Elshiewy, Ossama
1
Elste, Rainer
1
Exler, Stefanie
1
Fell, Anja
1
Fischer, Alexander
1
Fischer, Dirk
1
Flöter, Thomas
1
Foscht, Thomas
1
Fränzel, Nils
1
Fuchs, Marcus
1
Gall, Katja
1
Germelmann, Claas Christian
1
Grohmann, Bianca
1
Guhl, Daniel
1
Gurzki, Hannes
1
Haber, Tobias E.
1
Haltmayer, Vanessa
1
Hardiman, Marco
1
Hartmann, Carmen
1
Heberle, Antonia
1
Held, Johanna
1
Herm, Steffen
1
Herrmann, Andreas
1
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
492
Journal of retailing and consumer services
339
The journal of brand management : an international journal
315
The journal of product & brand management
309
Psychology & marketing
151
Asia Pacific journal of marketing and logistics
115
European journal of marketing : EJM
101
Journal of marketing communications
94
International journal of hospitality management
92
Journal of international consumer marketing
82
Journal of fashion marketing and management
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
The journal of consumer marketing
72
International marketing review
68
Marketing intelligence & planning
68
Marketing letters : a journal of research in marketing
68
Journal of consumer research : JCR ; an interdisciplinary bimonthly
64
SpringerLink / Bücher
64
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
63
Journal of global marketing
63
Journal of marketing
63
Journal of marketing management : MM
63
International journal of advertising : the review of marketing communications
62
Journal of promotion management : innovations in planning and applied research
61
Journal of promotion management : JPM
58
International journal of internet marketing and advertising : IJIMA
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of the Academy of Marketing Science
56
Cogent business & management
55
International journal of consumer studies
55
Journal of strategic marketing
54
The IUP journal of brand management : IJBRM
51
Journal of marketing research : JMR
50
International journal of advertising : the quarterly review of marketing communications
49
Journal of travel and tourism marketing
49
Journal of Islamic marketing
47
Journal of international marketing
46
International journal of retail & distribution management
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Qualitative market research : an international journal
42
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All
ECONIS (ZBW)
48
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48
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date (oldest first)
1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
3
What consumer responses make a brand experience create brand attachment?
Fischer, Dirk
;
Praxmarer-Carus, Sandra
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
3
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012817649
Saved in:
4
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
5
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
6
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
7
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias
;
Teichert, Thorsten
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Saved in:
8
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
9
The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
10
Signaling Teamwork : how brand prominence in brand alliance communication can influence customer perception
Kostyra, Daniel
;
Klapper, Daniel
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011560943
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