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~isPartOf:"Game studies"
~isPartOf:"Information systems research : ISR"
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Konsumentenverhalten
Computerspiel
9
Video game
9
Consumer behaviour
3
Network economics
3
Netzwerkökonomik
3
Social Web
3
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3
Deutschland
2
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Game theory
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Spieltheorie
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Virtual currency
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digital games
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virtual currency
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Consumer electronics industry
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Huang, Yan
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Game studies
Information systems research : ISR
Journal of business research : JBR
10
Young consumers : insight and ideas for responsible marketers
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer behaviour : an international research review
7
Journal of retailing and consumer services
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Journal of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychology & marketing
5
Electronic commerce research
4
International journal of internet marketing and advertising : IJIMA
4
International journal of sports marketing & sponsorship
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Technological forecasting & social change : an international journal
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Critical explorations
3
Discussion papers / CEPR
3
European Sport management quarterly : ESMQ
3
European journal of marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic commerce : IJEC
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of electronic commerce research : JECR
3
Journal of management information systems : JMIS
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal
2
CIE working paper series
2
Glücksspielforschung
2
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
3
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Leveraging the numerosity effect to influence perceived expensiveness of virtual items
Huang, Yunhui
;
Lim, Kai H.
;
Lin, Zhijie
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012594181
Saved in:
2
"Level up" : leveraging skill and engagement to maximize player game-play in online video games
Huang, Yan
;
Jasin, Stefanus
;
Manchanda, Puneet
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 927-947
Persistent link: https://www.econbiz.de/10012118902
Saved in:
3
Virtuelle Güter in Computerspielen : Grundlagen, Konsum und Wirkungen von Games
Frieling, Jens
-
2017
Persistent link: https://www.econbiz.de/10011592776
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