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~isPartOf:"Information systems research : ISR"
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Computerspiel
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Game studies
Information systems research : ISR
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of retailing and consumer services
11
Journal of sport management : the official journal of the North American Society of Sport Management
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Transforming gaming and computer simulation technologies across industries
11
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9
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
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International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Management science : journal of the Institute for Operations Research and the Management Sciences
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Neo-simulation and gaming toward active learning
7
Creativity and innovation management
6
Journal of advertising research
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Journal of management information systems : JMIS
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The journal of media economics
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Application of gaming in new media marketing
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International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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1
Manufacturer's "1-up" from used games : insights from the secondhand market for video games
Kim, Antino
;
Saha, Rajib Lochan
;
Khern-am-nuai, Warut
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1173-1191
Persistent link: https://www.econbiz.de/10012805135
Saved in:
2
Leveraging the numerosity effect to influence perceived expensiveness of virtual items
Huang, Yunhui
;
Lim, Kai H.
;
Lin, Zhijie
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 93-114
Persistent link: https://www.econbiz.de/10012594181
Saved in:
3
Freemium pricing in digital games with virtual currency
Meng, Zixuan
;
Hao, Lin
;
Tan, Yong
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 481-496
Persistent link: https://www.econbiz.de/10012599861
Saved in:
4
Selling virtual currency in digital games : implications for gameplay and social welfare
Guo, Hong
;
Hao, Lin
;
Mukhopadhyay, Tridas
;
Sun, Daewon
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 430-446
Persistent link: https://www.econbiz.de/10012038237
Saved in:
5
"Level up" : leveraging skill and engagement to maximize player game-play in online video games
Huang, Yan
;
Jasin, Stefanus
;
Manchanda, Puneet
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 927-947
Persistent link: https://www.econbiz.de/10012118902
Saved in:
6
Platform architecture and quality trade-offs of multihoming complements
Cennamo, Carmelo
;
Ozalp, Hakan
;
Kretschmer, Tobias
- In:
Information systems research : ISR
29
(
2018
)
2
,
pp. 461-478
Persistent link: https://www.econbiz.de/10011880207
Saved in:
7
Virtuelle Güter in Computerspielen : Grundlagen, Konsum und Wirkungen von Games
Frieling, Jens
-
2017
Persistent link: https://www.econbiz.de/10011592776
Saved in:
8
Platform performance investment in the presence of network externalities
Anderson, Edward G. <Jr.>
;
Parker, Geoffrey G.
;
Tan, Burcu
- In:
Information systems research : ISR
25
(
2014
)
1
,
pp. 152-172
Persistent link: https://www.econbiz.de/10010355233
Saved in:
9
Analyzing pricing strategies for online services with network effects
Pang, Min-seok
;
Etzion, Hila
- In:
Information systems research : ISR
23
(
2012
)
4
,
pp. 1364-1377
Persistent link: https://www.econbiz.de/10009718035
Saved in:
10
E-Sport : eine markt- und ordnungsökonomische Analyse
Breuer, Markus
-
2011
Persistent link: https://www.econbiz.de/10009236555
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