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~isPartOf:"Global advertising practice in a borderless world"
~subject:"China"
~subject:"Globalization"
~subject:"Sector development"
~subject:"United Kingdom"
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Advertising industry
14
Werbewirtschaft
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Globalisierung
13
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Consumer behaviour
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Global advertising practice in a borderless world
The advertising handbook
4
International business review : the official journal of the European International Business Academy
3
Journal of historical research in marketing
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Management international review : mir ; journal of international business
2
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
Routledge advances in organizational learning and knowledge management
2
Routledge studies in human geography
2
The Routledge companion to advertising and promotional culture
2
The service industries journal
2
Trademarks, brands, and competitiveness
2
A master class in brand planning : the timeless works of Stephen King
1
Advertising in developing and emerging countries : the economic, political and social context
1
Best practices in international marketing
1
British journal of management : BJM
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
EIU special report
1
Enterprise & society : the international journal of business history
1
European journal of marketing : EJM
1
FEH-Report
1
Gestion 2000
1
Globalisierung der Medien? : Medienpolitik in der Informationsgesellschaft ; [Jahrestagung des gemeinsamen Arbeitskreises "Kommunikation und Politik" der Deutschen Gesellschaft fĂŒr Publizistik- und Kommunikationswissenschaft (DGPuK) und der Deutschen Vereinigung fĂŒr Politische Wissenschaft (DVPW) vom 13. - 14. Feburuar 1998 im Haus Rissen in Hamburg]
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of social media management : value chain and business models in changing media markets
1
Human relations
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
International marketing ; Vol. 2
1
International marketing review
1
Journal of advertising
1
Journal of business communication : JBC
1
Journal of business research : JBR
1
Journal of cultural economy
1
Journal of economics & management strategy : JEMS
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Managerial issues in international business
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Globalisation of advertising : an overview of trends and issues
Sinclair, John
- In:
Global advertising practice in a borderless world
,
(pp. 12-21)
.
2017
Persistent link: https://www.econbiz.de/10011668009
Saved in:
2
Globalisation, branding and advertising's stakeholders
Brennan, Linda
;
Crawford, Robert
- In:
Global advertising practice in a borderless world
,
(pp. 22-41)
.
2017
Persistent link: https://www.econbiz.de/10011668012
Saved in:
3
Latin America and its influence on global creative advertising
Torras, Marta Mensa
- In:
Global advertising practice in a borderless world
,
(pp. 73-86)
.
2017
Persistent link: https://www.econbiz.de/10011668016
Saved in:
4
Not an island : the symbiotic connection of the UK and global advertising industry
Hook, Matthew
- In:
Global advertising practice in a borderless world
,
(pp. 87-98)
.
2017
Persistent link: https://www.econbiz.de/10011668017
Saved in:
5
Advertising in Western Europe : the influence of digital media and sustainability
Arroyo-Almaraz, Isidoro
;
Mamic, Lilia Ivana
- In:
Global advertising practice in a borderless world
,
(pp. 99-113)
.
2017
Persistent link: https://www.econbiz.de/10011668019
Saved in:
6
Advertising market in Central and Eastern Europe : case study of advertising market in Poland
DomaĆski, Tomasz
- In:
Global advertising practice in a borderless world
,
(pp. 114-126)
.
2017
Persistent link: https://www.econbiz.de/10011668020
Saved in:
7
Advertising cultures and global influences in sub-Saharan Africa : Nigerian, South African and Kenyan models
Olatunji, Rotimi Williams
- In:
Global advertising practice in a borderless world
,
(pp. 127-143)
.
2017
Persistent link: https://www.econbiz.de/10011668021
Saved in:
8
Advertising in the Middle East and Western Asia : advertising culture and global influences
Jazani, Reza Semnani
- In:
Global advertising practice in a borderless world
,
(pp. 144-157)
.
2017
Persistent link: https://www.econbiz.de/10011668022
Saved in:
9
Indian advertising in the context of globalisation
Sreekumar, Hari
;
Varman, Rohit
- In:
Global advertising practice in a borderless world
,
(pp. 158-170)
.
2017
Persistent link: https://www.econbiz.de/10011668023
Saved in:
10
Advertising in Singapore : regional hub, global model
Ling, Peter
- In:
Global advertising practice in a borderless world
,
(pp. 171-191)
.
2017
Persistent link: https://www.econbiz.de/10011668024
Saved in:
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