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~isPartOf:"Global business review"
~isPartOf:"International journal of green economics"
~type_genre:"Article in journal"
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Search: subject_exact:"Green marketing"
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Green marketing
11
Öko-Marketing
11
Consumer behaviour
9
Konsumentenverhalten
9
Sustainable product
9
Öko-Produkt
9
Environmental consciousness
8
Umweltbewusstsein
8
Environmental management
5
Umweltmanagement
5
green marketing
4
Corporate Social Responsibility
3
Corporate social responsibility
3
India
3
Indien
3
Marketing management
3
Marketingmanagement
3
Nachhaltige Entwicklung
3
Sustainable development
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green products
3
FMCG
2
Nachhaltigkeit
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Sustainability
2
ecological marketing
2
environmental concern
2
factors
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purchase intention
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sustainability
2
Advertising
1
Advertising effects
1
Attitudes
1
Beziehungsmarketing
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Brand management
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Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
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Eco-label
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Environmental economics
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Environmental policy
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Article
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Article in journal
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11
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Agrawal, Rajat
1
Andriyansah
1
Aqmala, Diana
1
Batu, Kardison Lumban
1
Chamhuri Siwar
1
Chamhuri, Norshamliza
1
Farhan, Mohd
1
Gautam, Aditya
1
Kazmi, A. A.
1
Khan Md. Raziuddin Taufique
1
Khandelwal, Utkal
1
Kumar, Harish
1
Kumar, Rakesh
1
Kumar, Rupesh
1
Kumar, Vinod
1
Kusumawardhani, Amie
1
Nath, Vishnu
1
Negi, Naveen
1
Rahman, Zillur
1
Rehman, Anis Ur
1
Rejikumar, G.
1
Sharma, Vinay
1
Singh, Devinder Pal
1
Singh, Trilok Pratap
1
Talib, Basri Abdul
1
Tripathi, Vibhuti
1
Walia, Sargam Bahl
1
Yadav, Satendra Kumar
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Global business review
International journal of green economics
Journal of business research : JBR
27
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
Cogent business & management
12
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Asia-Pacific journal of business administration
6
Corporate social responsibility and environmental management
6
International journal of production economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
European research studies
5
Journal of hospitality marketing & management
5
Journal of marketing
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of economic perspectives : IJEP
4
Journal of Asia Pacific business
4
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ECONIS (ZBW)
11
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1
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10
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11
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date (oldest first)
1
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
2
Assessing the spending tendency of consumers on green products : an Indian perspective
Singh, Trilok Pratap
;
Khandelwal, Utkal
;
Yadav, …
- In:
International journal of green economics
13
(
2019
)
3/4
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012256918
Saved in:
3
Green values and buying behaviour of consumers in Saudi Arabia : an empirical study
Rehman, Anis Ur
- In:
International journal of green economics
11
(
2017
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10011905141
Saved in:
4
Consumers' attitude and purchase intention towards "green" products : a study of selected FMCGs
Walia, Sargam Bahl
;
Kumar, Harish
;
Negi, Naveen
- In:
International journal of green economics
13
(
2019
)
3/4
,
pp. 202-217
Persistent link: https://www.econbiz.de/10012256913
Saved in:
5
Modelling consumers' environmental responsibility and understanding of eco-labels : a conceptual framework for empirical research in Malaysia
Khan Md. Raziuddin Taufique
;
Chamhuri Siwar
;
Talib, …
- In:
International journal of green economics
8
(
2014
)
3/4
,
pp. 199-225
Persistent link: https://www.econbiz.de/10011346385
Saved in:
6
Antecedents of green market performance : a case from Southeast Asian market
Aqmala, Diana
;
Batu, Kardison Lumban
;
Kusumawardhani, Amie
- In:
International journal of green economics
12
(
2018
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10011905601
Saved in:
7
Sustainability marketing strategy : an analysis of recent literature
Kumar, Vinod
;
Rahman, Zillur
;
Kazmi, A. A.
- In:
Global business review
14
(
2013
)
4
,
pp. 601-625
Persistent link: https://www.econbiz.de/10010258597
Saved in:
8
Green marketing in India : a study of consumer behaviour in Punjab
Farhan, Mohd
- In:
International journal of green economics
11
(
2017
)
3/4
,
pp. 217-231
Persistent link: https://www.econbiz.de/10011905571
Saved in:
9
Antecedents of green purchase behaviour : an examination of moderating role of green wash fear
Rejikumar, G.
- In:
Global business review
17
(
2016
)
2
,
pp. 332-350
Persistent link: https://www.econbiz.de/10011583081
Saved in:
10
Consumer adoption of green products : modeling the enablers
Nath, Vishnu
;
Kumar, Rupesh
;
Agrawal, Rajat
;
Gautam, Aditya
- In:
Global business review
14
(
2013
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010230052
Saved in:
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