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~isPartOf:"Global journal of business research : GJBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Social Web"
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Social Web
Marketing management
155
Marketingmanagement
155
Consumer behaviour
48
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23
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23
Brand management
20
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integrated marketing communications
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Global journal of business research : GJBR
Journal of marketing communications
Journal of marketing research : JMR
Journal of business research : JBR
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of internet marketing and advertising : IJIMA
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
Business horizons
10
Springer eBook Collection
9
The journal of business & industrial marketing
9
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of marketing
4
Journal of open innovation : technology, market, and complexity
4
The journal of brand management : an international journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
European research studies
3
Handbook of research on integrating social media into strategic marketing
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review on public and non-profit marketing
3
Journal of communication management : an international journal
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing education : JME
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
2
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
3
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
4
Social media marketing strategies for educational programs
McCabe, Mary Beth
;
Weaver, Richard
- In:
Global journal of business research : GJBR
12
(
2018
)
2
,
pp. 53-62
Persistent link: https://www.econbiz.de/10011926701
Saved in:
5
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
6
Starbucks' marketing communications strategy on Twitter
Viriya Taecharungroj
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 552-571
Persistent link: https://www.econbiz.de/10011852893
Saved in:
7
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
8
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
9
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
10
Participant motivations in a social media community page
Ho, Shu-Hsun
;
Lin, Yu-Ling
;
Carlson Patrick, Robert
- In:
Global journal of business research : GJBR
9
(
2015
)
4
,
pp. 67-75
Persistent link: https://www.econbiz.de/10011384507
Saved in:
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