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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Search: subject:"Medien"
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Social Web
195
Social web
195
Online-Marketing
117
Internet marketing
116
Consumer behaviour
95
Konsumentenverhalten
95
social media
53
Brand management
50
Markenführung
50
Viral marketing
41
Virales Marketing
41
Beziehungsmarketing
36
Relationship marketing
36
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32
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32
Brand image
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29
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Portmann, Edy
4
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3
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Rita, Paulo
3
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3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
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2
Greve, Goetz
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Ha, Louisa
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Hatzithomas, Leonidas
2
Heidemann, Julia
2
Kaiser, Carolin
2
Karla, Jürgen
2
Koch, Michael
2
Kwon, Eun Sook
2
Landherr, Andrea
2
Lassnig, Markus
2
Lattemann, Christoph
2
Logan, Kelty
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Lorenzo-Romero, Carlota
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Loureiro, Sandra Maria Correia
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Markus, Mark
2
Moro, Sérgio
2
Pascucci, Federica
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Richter, Alexander
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2
Unal, Sevtap
2
Walsh, Gianfranco
2
Abhijith, U.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
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HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
458
SpringerLink / Bücher
269
Technological forecasting & social change : an international journal
254
Journal of retailing and consumer services
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
145
Tourism management : research, policies, practice
124
Journal of management information systems : JMIS
123
Springer eBook Collection
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
117
NBER working paper series
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Psychology & marketing
100
Journal of advertising research
98
Journal of marketing communications
97
Industrial marketing management : the international journal for industrial and high-tech firms
96
Working paper / National Bureau of Economic Research, Inc.
92
Business horizons
91
CESifo working papers
89
Management science : journal of the Institute for Operations Research and the Management Sciences
88
The journal of media economics
88
International journal of advertising : the review of marketing communications
86
Journal of internet commerce
86
Management information systems : mis quarterly
86
International journal of business information systems : IJBIS
85
International journal of hospitality management
84
NBER Working Paper
81
Electronic commerce research
79
Journal of marketing management : MM
79
Journal of travel and tourism marketing
75
Journal of media business studies
74
Journal of promotion management : innovations in planning and applied research
72
Discussion papers / CEPR
71
International journal of electronic commerce : IJEC
71
Journal of information & knowledge management : JIKM
69
Research
69
The journal of product & brand management
69
Journal of electronic commerce research : JECR
67
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ECONIS (ZBW)
224
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101
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
102
The paradigm of WhatsApp campaign management : breaking the vicious cycle of traditional campaigns
Theerthaana, P.
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011859037
Saved in:
103
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
104
Social bonds and millennial consumers' activity in social networks
Petrescu, Maria
;
Dobre, Costinel
;
Milovan-Ciuta, Anca-Maria
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 290-304
Persistent link: https://www.econbiz.de/10011918369
Saved in:
105
New insights into what drives internet advertising avoidance behaviour: the role of locus of control
Walsh, Michael Francis
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003977942
Saved in:
106
Investigating antecedents of consumers' video-sharing behaviour on social media
Oh, Sehwan
;
Baek, Hyunmi
;
Ahn, Joong-Ho
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011741632
Saved in:
107
Examining the role of relationship factors on eWOM effectiveness in social media
Kim, Junga
;
Lee, Chunsik
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011741650
Saved in:
108
Effects of Twitter, communication styles on consumers' brand personality perceptions, attitudes and purchase intentions
Zhang, Xiaochen Angela
- In:
International journal of internet marketing and …
11
(
2017
)
2
,
pp. 158-182
Persistent link: https://www.econbiz.de/10011741658
Saved in:
109
Personality or skill : a qualitative study of humorous recruitment advertising campaign on social media
Oikarinen, Eeva-Liisa
;
Sinisalo, Jaakko
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10011741667
Saved in:
110
The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
Um, Nam-Hyun
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 64-82
Persistent link: https://www.econbiz.de/10011742798
Saved in:
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