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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Search: subject_exact:"Kundendatenbank"
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Kundendaten
4
Customer data
3
Beziehungsmarketing
2
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1
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1
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1
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HMD : Praxis der Wirtschaftsinformatik
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Harvard business review : HBR
4
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4
Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
JMM : the international journal on media management
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ECONIS (ZBW)
4
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1
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
2
Enterprise Systems
Hildebrand, Knut
(
ed.
);
Leyh, Christian
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011788662
Saved in:
3
Dynamische Nutzerprofile auf Basis mobiler Internetdaten
Durst, Carolin
;
Meekma, Marc
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 76-85
Persistent link: https://www.econbiz.de/10010193427
Saved in:
4
Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
Saved in:
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