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~isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
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Search: subject:"Social Web"
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Social web
108
Social Web
107
Online-Marketing
32
Internet marketing
31
Consumer behaviour
28
Konsumentenverhalten
28
Web 2.0 technologies
28
Web 2.0-Technologien
28
Viral marketing
20
Virales Marketing
20
Deutschland
18
Germany
18
Beziehungsmarketing
15
Brand management
15
Markenführung
15
Relationship marketing
15
social media
14
Soziales Netzwerk
13
Internet
12
Online retailing
12
Online-Handel
12
Social network
12
E-commerce
10
Electronic Commerce
10
Data Mining
9
Data mining
9
Brand image
7
Innovation management
7
Innovationsmanagement
7
Markenimage
7
Business model
6
Geschäftsmodell
6
Semantic web
6
Semantisches Web
6
user-generated content
6
word of mouth
6
Brand
5
Customer integration
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5
German-speaking countries
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122
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German
70
English
57
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Kannan, P. K.
5
Portmann, Edy
4
Stephen, Andrew T.
4
Böhringer, Martin
3
Palmatier, Robert W.
3
Stocker, Alexander
3
Beck, Astrid
2
Bleier, Alexander
2
Brooks, Gillian
2
Dahl, Darren W.
2
Durst, Michael
2
Grewal, Dhruv
2
Heidemann, Julia
2
Herhausen, Dennis
2
Janakiraman, Ramkumar
2
Kaiser, Carolin
2
Karla, Jürgen
2
Koch, Michael
2
Landherr, Andrea
2
Lassnig, Markus
2
Lattemann, Christoph
2
Lu, Shijie
2
Markus, Mark
2
Moe, Wendy W.
2
Nam, Hyoryung
2
Richter, Alexander
2
Riemer, Kai
2
Rishika, Rishika
2
Robra-Bissantz, Susanne
2
Schroth, Christoph
2
Schweidel, David A.
2
Sridhar, Shrihari
2
Stieglitz, Stefan
2
Swaminathan, Vanitha
2
Wang, Xin
2
Zhang, Jonathan Z.
2
Adamopoulos, Panagiotis
1
Ahearne, Michael
1
Amberg, Michael
1
Andrews, Michelle
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HMD : Praxis der Wirtschaftsinformatik
Journal of marketing
Journal of business research : JBR
439
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
196
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
144
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
93
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of travel and tourism marketing
72
Journal of promotion management : innovations in planning and applied research
70
The journal of product & brand management
68
Journal of electronic commerce research : JECR
66
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of information & knowledge management : JIKM
64
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
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ECONIS (ZBW)
127
Showing
1
-
10
of
127
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1
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
2
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
3
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
6
Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
7
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
8
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
9
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
10
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
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