//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of business-to-business marketing"
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Markenführung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
135
Business-to-business marketing
135
Lieferantenmanagement
78
Supplier relationship management
78
Relationship marketing
37
Beziehungsmarketing
36
Salespeople
22
Verkaufspersonal
22
E-commerce
16
Electronic Commerce
16
Selling
16
Verkauf
16
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
12
Markenführung
12
Digital platform
11
Digitale Plattform
11
Social Web
10
Social web
10
B2B
9
Brand image
9
Markenimage
9
Marketing management
9
Marketingmanagement
9
B2B marketing
8
Betriebliche Wertschöpfung
8
Business network
8
Business-to-business
8
Customer value
8
Innovation
8
Kundenwert
8
Unternehmensnetzwerk
8
Value creation
8
Digitalisierung
7
Digitization
7
Confidence
6
Customer satisfaction
6
Internet marketing
6
Kundenzufriedenheit
6
more ...
less ...
Online availability
All
Undetermined
89
Free
2
Type of publication
All
Article
135
Type of publication (narrower categories)
All
Article in journal
100
Aufsatz in Zeitschrift
100
Aufsatz im Buch
35
Book section
35
Conference paper
2
Konferenzbeitrag
2
Language
All
English
135
Author
All
Sharma, Piyush
5
Johnston, Wesley J.
4
Kowalkowski, Christian
3
Mora Cortez, Roberto
3
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
D'Alessandro, Steven
2
Dong, Maggie Chuoyan
2
Edwards, John
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Gupta, Aditya
2
Gupta, Shivam
2
Hao, Andy
2
Hartmann, Nathaniel N.
2
Hinterhuber, Andreas
2
Huang, Ying
2
Kienzler, Mario
2
Kindström, Daniel
2
Latinovic, Zoran
2
Malik, Ashish
2
Miles, Morgan P.
2
Paul, Justin
2
Raddats, Chris
2
Rana, Nripendra P.
2
Vrontis, Demetris
2
Xiao, Zhenxin
2
Xu, Shichun
2
Agarwal, Shailja
1
Ahearne, Michael
1
Albers, Sönke
1
Alexander, Matthew
1
Allison, Lee
1
Almoraish, Ahmed
1
Altwaijry, Najwa
1
Amin, Mohammad Sakif
1
Anderson, Sidney T.
1
Antia, Kersi D.
1
more ...
less ...
Published in...
All
Handbook of business-to-business marketing
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
609
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
SpringerLink / Bücher
66
Journal of marketing
33
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
22
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
International journal of procurement management
9
more ...
less ...
Source
All
ECONIS (ZBW)
135
Showing
1
-
10
of
135
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
3
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
4
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
5
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
6
Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
Saved in:
7
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
8
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
9
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
10
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->