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~isPartOf:"Handbook of relationship marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Relationship marketing"
~subject:"USA"
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Handbook of relationship marketing
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
25
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8
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1
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
2
Do key account managers focus too much on commercial performance? : a cognitive mapping application
Durif, Fabien
;
Geay, Bénédicte
;
Graf, Raoul
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1559-1567
Persistent link: https://www.econbiz.de/10009757029
Saved in:
3
Brand community participation in Taiwan : examining the roles of individual-, group-, and relationship-level antecedents
Tsai, Hsien-tung
;
Huang, Heng-chiang
;
Chiu, Ya-ling
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 676-684
Persistent link: https://www.econbiz.de/10009528784
Saved in:
4
Relationship marketing and key account management
Cannon, Joseph P.
;
Narayandas, Narakesari
- In:
Handbook of relationship marketing
,
(pp. 407-429)
.
2000
Persistent link: https://www.econbiz.de/10001559329
Saved in:
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