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~isPartOf:"Handbook of research in international marketing"
~isPartOf:"Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg"
~isPartOf:"The journal of product & brand management"
~type:"article"
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Search: subject_exact:"Globales Marketing"
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International marketing
56
Internationales Marketing
56
Brand management
14
Markenführung
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9
Consumer behaviour
9
Konsumentenverhalten
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Handbook of research in international marketing
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
The journal of product & brand management
Journal of international marketing
118
International marketing review
117
Journal of global marketing
110
Journal of business research : JBR
99
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of international consumer marketing
32
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
The SAGE handbook of international marketing
18
Journal of strategic marketing
17
Journal of the Academy of Marketing Science
17
The journal of business & industrial marketing
16
Journal of world business : JWB
15
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Advances in international marketing
12
International journal of business and globalisation : IJBG
12
International marketing ; Vol. 2
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International marketing in the fast changing world
11
Handbook on cross-cultural marketing
10
Journal of East-West business
10
Journal of marketing communications
10
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ECONIS (ZBW)
56
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1
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
The relationship between perceived brand globalness/localness and purchase intention : exploring the role of consumer-brand identification with underdog positioning
Han, Bangwool
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10014281361
Saved in:
3
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
Saved in:
4
Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K.
;
Lievens, Filip
;
Srivastava, Mukta
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1196-1221
Persistent link: https://www.econbiz.de/10013429181
Saved in:
5
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
6
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
Saved in:
7
Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina
;
Manzhynski, Siarhei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
Saved in:
8
Exploring antecedents and consequences of young consumers' perceived global brand equity
Frank, Phillip
;
Watchravesringkan, Kittichai
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011524056
Saved in:
9
Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
10
Examining the brand name : mark relationship in emerging markets
Klink, Richard R.
;
Athaide, Gerard A.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 262-267
Persistent link: https://www.econbiz.de/10010422978
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