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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International marketing review"
~isPartOf:"The SAGE handbook of international marketing"
~subject:"Schwellenländer"
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Schwellenländer
International marketing
172
Internationales Marketing
164
Consumer behaviour
48
Konsumentenverhalten
48
Marketing management
30
Marketingmanagement
30
Multinationales Unternehmen
28
Transnational corporation
28
Brand management
27
Markenführung
27
Cultural identity
26
Kulturelle Identität
26
Brand image
23
Markenimage
23
Welt
23
World
23
Firm performance
20
Globalisierung
20
Globalization
20
Unternehmenserfolg
20
International market entry
18
Internationaler Markteintritt
18
Theorie
18
Theory
18
Designation of origin
16
Herkunftsbezeichnung
16
Bibliometrics
15
Bibliometrie
15
Emerging economies
14
KMU
12
Marketing
12
SME
12
Strategic management
12
Strategisches Management
12
Resource-based view
11
Ressourcenorientierter Ansatz
11
National culture
10
Nationalkultur
10
USA
10
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English
14
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Zahoor, Nadia
3
Khan, Zaheer
2
Andrews, Taylah
1
Arslan, Ahmad
1
Aulakh, Preet S.
1
Banelis, Melissa
1
Barnes, Bradley R.
1
Belk, Russell W.
1
Bortoluzzi, Guido
1
Chiarvesio, Maria
1
Chittoor, Raveendra
1
Christofi, Michael
1
Di Maria, Eleonora
1
Dubiel, Anna
1
Ghanem, Salma
1
Greenacre, Luke
1
Hong, Aoran
1
Hong, Ruiyang
1
Hu, Zuohao
1
Ji, Wenbo
1
Keh, Hean Tat
1
Khan, Huda
1
Lew, Yong Kyu
1
Li, Xia
1
Minor, Michael
1
Monkhouse, Lien Le
1
Mukherji, Prokriti
1
Nwoba, Arinze Christian
1
Oyedele, Adesegun
1
Pham, Thi Song Hanh
1
Rao-Nicholson, Rekha
1
Shi, Mengting
1
Singh, Ramendra
1
Suarez, Maribel
1
Sy-Changco, Joseph A.
1
Tabacco, Raffaela
1
Tanusondjaja, Arry
1
Tarba, Shlomo Yedidia
1
Truong, Oanh
1
Wang, Xia
1
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Published in...
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Handbook of research on international advertising
International marketing review
The SAGE handbook of international marketing
Journal of international marketing
13
International journal of emerging markets
7
Journal of global marketing
7
Journal of business research : JBR
6
Harvard business review : HBR
4
International business review : the official journal of the European International Business Academy
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of strategic marketing
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Advances in international marketing
2
Bochumer Schriften zur Entwicklungsforschung und Entwicklungspolitik
2
European journal of international management : EJIM
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business and globalisation : IJBG
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing in the fast changing world
2
Journal of Asia Business Studies
2
Journal of East-West business
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of marketing for higher education
2
Journal of the Academy of Marketing Science
2
Management for Professionals
2
New world marketing
2
Research handbook on export marketing
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Acta Universitatis Danubius / Oeconomica
1
Advances in International Marketing Ser.
1
Asia Pacific business review
1
Asian journal of management cases
1
Business economics in a rapidly-changing world
1
Business horizons
1
Business practices in emerging and re-emerging markets
1
Business, society and politics : multinationals in emerging markets
1
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ECONIS (ZBW)
14
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14
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1
Enhancing
international
marketing
capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
2
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
3
Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran
;
Li, Xia
;
Wang, Yonggui
;
Shi, Mengting
- In:
International marketing review
40
(
2023
)
4
,
pp. 636-666
Persistent link: https://www.econbiz.de/10014469947
Saved in:
4
International servitization of SMEs in emerging markets : antecedents and boundary conditions
Zahoor, Nadia
;
Christofi, Michael
;
Nwoba, Arinze Christian
- In:
International marketing review
40
(
2023
)
4
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014469949
Saved in:
5
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
6
Same, same but different! : new service development in the context of emerging markets : a review
Dubiel, Anna
;
Mukherji, Prokriti
- In:
International marketing review
39
(
2022
)
5
,
pp. 1226-1251
Persistent link: https://www.econbiz.de/10013455462
Saved in:
7
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
8
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
9
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
10
International brands in emerging markets : the myths of segmentation
Tanusondjaja, Arry
;
Greenacre, Luke
;
Banelis, Melissa
; …
- In:
International marketing review
32
(
2015
)
6
,
pp. 783-796
Persistent link: https://www.econbiz.de/10011517637
Saved in:
1
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