//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International marketing review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Cultural identity"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
53
Kulturelle Identität
53
International marketing
26
Internationales Marketing
26
Consumer behaviour
24
Konsumentenverhalten
24
Cross-cultural management
13
Interkulturelles Management
13
Culture
10
Advertising
9
National culture
9
Nationalkultur
9
Werbung
9
Globalisierung
8
Globalization
8
China
7
Comparison
7
Vergleich
7
Brand management
6
Markenführung
6
Welt
6
World
6
Social values
5
Soziale Werte
5
Advertising effects
4
Cross-cultural relations
4
Interkulturelle Beziehungen
4
Kultur
4
Measurement
4
Messung
4
Psychology of advertising
4
Werbepsychologie
4
Werbewirkung
4
Corporate culture
3
Cross-cultural studies
3
Customer satisfaction
3
Emerging economies
3
Emerging markets
3
Hofstede
3
Kundenzufriedenheit
3
more ...
less ...
Online availability
All
Undetermined
16
Type of publication
All
Article
51
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
40
Aufsatz in Zeitschrift
40
Aufsatz im Buch
13
Book section
13
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
53
Author
All
Belk, Russell W.
2
Cleveland, Mark
2
Laroche, Michel
2
Mooij, Marieke K. de
2
Papadopoulos, Nicolas G.
2
Seo, Yuri
2
Shavitt, Sharon
2
Walsh, Gianfranco
2
Ahammad, Mohammad F.
1
Andras, Trina Larsen
1
Banks, Ivana Bušljeta
1
Barua, Maria E.
1
Beveridge, Ivana
1
Boateng, Agyenim
1
Boutsouki, Christina
1
Bowen, C. Luke
1
Brewer, Paul
1
Broderick, Amanda J.
1
Buchanan-Oliver, Margo
1
Cadogan, John
1
Cheng, Hong
1
Cho, Young Ik
1
Craig, C. S.
1
Cruz, Angela Cracia B.
1
D'Alessandro, Steven
1
Demangeot, Catherine
1
Demangoet, Catherine
1
Diehl, Sandra
1
Dimitrova, Boryana V.
1
Du, Min
1
Duque, Lola C.
1
Eisend, Martin
1
Elliot, Esi A.
1
Emontspool, Julie
1
Fang Liu
1
Fu, Wei
1
Furrer, Olivier
1
Garviria, Pilar Rojas
1
Gelb, Betsy D.
1
Guesalaga, Rodrigo
1
more ...
less ...
Published in...
All
Handbook of research on international advertising
International marketing review
Journal of business research : JBR
107
Discussion paper series / IZA
57
Journal of international consumer marketing
56
International business review : the official journal of the European International Business Academy
44
Journal of international marketing
40
International journal of cross cultural management : CCM
38
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Journal of business ethics : JOBE
34
IZA Discussion Paper
33
The international journal of human resource management
33
Discussion paper / Centre for Economic Policy Research
32
Journal of global marketing
31
NBER working paper series
31
Journal of world business : JWB
29
Management international review : mir ; journal of international business
29
CESifo working papers
28
Working paper / National Bureau of Economic Research, Inc.
28
Cross cultural management : an international journal
26
NBER Working Paper
25
Journal of international management
24
Cross cultural & strategic management
21
International journal of business and globalisation : IJBG
20
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
Working paper
19
European journal of international management : EJIM
18
International journal of cross cultural management
18
Journal of travel and tourism marketing
18
SpringerLink / Bücher
18
Tourism management : research, policies, practice
17
Asia Pacific journal of marketing and logistics
16
Journal of promotion management : JPM
16
Journal of career development
15
Journal of economic behavior & organization : JEBO
15
International journal of hospitality management
14
Marketing theory
14
National culture and groups
14
European journal of cross-cultural competence and management
13
Faculty & research / Insead : working paper series
13
Foundations of cross cultural management ; Vol. 4
13
more ...
less ...
Source
All
ECONIS (ZBW)
53
Showing
1
-
10
of
53
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
2
Bringing culture into the picture : cross-cultural differences in online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Yoon, Yeosun
- In:
International marketing review
40
(
2023
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10014381219
Saved in:
3
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
4
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi
;
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
- In:
International marketing review
39
(
2022
)
2
,
pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
Saved in:
5
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
6
A consumer cultural paradox : exploring the tensions between traditional and international education
Beveridge, Ivana
;
Furrer, Olivier
;
Gelb, Betsy D.
- In:
International marketing review
39
(
2022
)
4
,
pp. 811-835
Persistent link: https://www.econbiz.de/10013396332
Saved in:
7
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
8
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
9
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
10
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->