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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"Journal of business research : JBR"
~person:"Kipnis, Eva"
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Cultural identity
5
Kulturelle Identität
5
Consumer behaviour
4
Cross-cultural relations
4
Interkulturelle Beziehungen
4
Konsumentenverhalten
4
Multicultural society
3
Multikulturelle Gesellschaft
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Culture
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Market research
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Market segmentation
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Marketing
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Marktforschung
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Marktsegmentierung
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Multicultural marketplaces
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Personality psychology
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Persönlichkeitspsychologie
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Brand image
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Consumer cultural identity
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Consumer motivation
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Consumption dispositions
1
Corporate culture
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Cross-cultural competence
1
Cross-cultural management
1
Cultural research methods
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Customer satisfaction
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Ethnic group
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Ethnische Gruppe
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Intercultural encounters
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Interkulturelle Kompetenz
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Interkulturelles Management
1
Kundenzufriedenheit
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Markenimage
1
Marketing and consumer research
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Marketing management
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Marketingmanagement
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Motivation
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Multicultural adaptiveness
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Multicultural marketplace well-being
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Kipnis, Eva
Cleveland, Mark
12
Laroche, Michel
10
Bartikowski, Boris
5
Demangeot, Catherine
4
Voyer, Benjamin G.
4
Walsh, Gianfranco
4
Jamal, Ahmad
3
Papadopoulos, Nicolas G.
3
Amoo, Nii
2
Ayoko, Oluremi B.
2
Beatty, Sharon E.
2
Broderick, Amanda J.
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Caputo, Andrea
2
Choi, Yung Kyun
2
Erdoğan, Seçil
2
Esmaeilzadeh, Pouyan
2
Galalae, Cristina
2
Gentina, Elodie
2
Giarratana, Marco
2
Gupta, Manjul
2
Kastanakis, Minas
2
Kastanakis, Minas N.
2
Kizgin, Hatice
2
Lalwani, Ashok K.
2
Lee, Wei-Na
2
Melnyk, Valentyna
2
Montoya, Detra Y.
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Pullig, Chris
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Quintanilla, Carlos
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Rhode, Ann Kristin
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Richard, Marie-Odile
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Rojas-Méndez, José I.
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Seo, Yuri
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Shavitt, Sharon
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Shiu, Edward
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Spielmann, Nathalie
2
Teng, Lefa
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Tennant, Vanesa M.
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Handbook of research on international advertising
Journal of business research : JBR
Brands : interdisciplinary perspectives
1
Marketing theory
1
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ECONIS (ZBW)
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Within, in-between, out-of-bounds? : locating researcher positionalities in multicultural marketplaces
Kipnis, Eva
;
Bebek, Gaye
;
Bröckerhoff, Aurélie
- In:
Journal of business research : JBR
123
(
2021
),
pp. 401-414
Persistent link: https://www.econbiz.de/10012435338
Saved in:
3
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
4
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
5
Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
Saved in:
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