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~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~isPartOf:"Handbuch Unternehmenskommunikation"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Routledge new directions in public relations and communication research"
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Search: subject_exact:"Public relations"
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Public relations
169
Öffentlichkeitsarbeit
169
Corporate Social Responsibility
39
Corporate social responsibility
39
Corporate reputation
23
Firmenimage
23
Consumer behaviour
21
Konsumentenverhalten
21
Social Web
21
Social web
21
Communication
19
Kommunikation
18
Brand management
17
Markenführung
17
Stakeholder
16
Corporate culture
15
Unternehmenskultur
15
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13
Interne Kommunikation
13
Reputation
13
Brand image
12
Corporate disclosure
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Internet marketing
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Advertising effects
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Bruhn, Manfred
6
Esch, Franz-Rudolf
5
Melewar, T. C.
4
Zerfaß, Ansgar
4
Claeys, An-Sofie
3
Foroudi, Pantea
3
Piwinger, Manfred
3
Almutairi, Talal M.
2
Andersen, Sophie Esmann
2
Balmer, John M.T.
2
Brown, Robert E.
2
Crisafulli, Benedetta
2
Diehl, Sandra
2
Ebert, Helmut
2
Grohs, Reinhard
2
Gupta, Suraksha
2
Huck, Simone
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L'Etang, Jacquie
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Morsing, Mette
2
Podnar, Klement
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Quamina, La Toya
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Reisinger, Heribert
2
Shaalan, Ahmed
2
Singh, Jaywant
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St. John, Burton
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Strauss, Jessalynn R.
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Terlutter, Ralf
2
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Tourky, Marwa
2
Ullrich, Sebastian
2
Wiedmann, Klaus-Peter
2
Abbas Mardani
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Adi, Ana
1
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Handbuch Unternehmenskommunikation
Journal of business research : JBR
Routledge new directions in public relations and communication research
Corporate communications : an international journal
192
Journal of communication management : an international journal
143
SpringerLink / Bücher
106
Journal of business ethics : JOBE
87
The accounting review : a publication of the American Accounting Association
59
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
44
Journal of accounting & economics
44
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
The global public relations handbook : theory, research, and practice
38
Journal of communication management
36
Research
36
Springer eBook Collection
35
Journal of marketing communications
33
Journal of promotion management : JPM
33
Europäische Hochschulschriften / 5
31
Exploring public relations
30
Management communication quarterly : an international journal
29
Journal of accounting and public policy
28
Business strategy and the environment
27
PR-Praxis
27
Studien zu Theorie und Praxis der Public Relations
27
Public Relations
26
Organisationskommunikation
25
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Accounting, auditing & accountability journal
23
New media and public relations
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
Business horizons
22
Journal of business strategy
21
European journal of marketing : EJM
20
Nonprofit-PR
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ECONIS (ZBW)
170
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170
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1
How verbal and non-verbal cues in a CEO apology for a corporate crisis affect a firm's social disapproval
Li, Yi-Na
;
Li, Yan
;
Chen, Haipeng
;
Wei, Jiuchang
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383066
Saved in:
2
Managerial responses to online communication : the role of mimicry in affecting third-party observers' purchase intentions
Darani, Milad Mohammadi
;
Mirahmad, Hooman
;
Raoofpanah, Iman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380313
Saved in:
3
Corporate social responsibility in family firms : can corporate communication affect CSR performance?
Battisti, Enrico
;
Nirino, Niccolò
;
Leonidou, Erasmia
; …
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014301879
Saved in:
4
Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele
;
Filieri, Raffaele
;
De Carlo, Manuela
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
Saved in:
5
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
6
Communicating intent : effects of employer-controlled tipping strategy disclosures on tip amount and firm evaluations
Berry, Christopher
;
Hoffman, K. Douglas
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014293945
Saved in:
7
Corporate sustainability disclosure and media visibility : mixed method evidence from the tourism sector
Gonçalves, Tiago Cruz
;
Gaio, Cristina
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492789
Saved in:
8
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
9
Unlocking the potential of CSR : an explanatory model to determine the strategic character of CSR activities
Mochales, Gerardo
;
Blanch, Javier
- In:
Journal of business research : JBR
140
(
2022
),
pp. 310-323
Persistent link: https://www.econbiz.de/10013040719
Saved in:
10
Do institutional investors encourage firm to social disclosure? : the stakeholder salience perspective
Aluchna, Maria
;
Roszkowska-Menkes, Maria
;
Kaminski, Bogumil
- In:
Journal of business research : JBR
142
(
2022
),
pp. 674-682
Persistent link: https://www.econbiz.de/10013168449
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