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~isPartOf:"Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM"
~isPartOf:"Journal of business research : JBR"
~subject:"Beziehungsmarketing"
~subject:"Loyalty program"
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Search: subject_exact:"Loyalty program"
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Beziehungsmarketing
Loyalty program
Kundenbindungsprogramm
27
Relationship marketing
22
Consumer behaviour
14
Konsumentenverhalten
14
Loyalty programs
10
Customer satisfaction
6
Kundenzufriedenheit
6
Einzelhandel
3
Online retailing
3
Online-Handel
3
Retail trade
3
Sales promotion
3
Verkaufsförderung
3
Customer-company identification
2
Dienstleistungsqualität
2
Loyalty
2
Marketing management
2
Marketingmanagement
2
Point redemption
2
Satisfaction
2
Service quality
2
Accumulation programs
1
Advertising
1
Advertising effects
1
Airline
1
Austauschtheorie
1
Belongingness
1
Beschwerdemanagement
1
Betriebliche Standortwahl
1
Bibliometrics
1
Bibliometrie
1
Blockchain
1
Blockchain Marketing
1
Brand management
1
Brand value
1
Casino marketing
1
China
1
Company loyalty
1
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Groza, Mark D.
2
Kang, Jun
2
Noble, Stephanie M.
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Alejandro, Thomas Brashear
1
An, Jake
1
Ashley, Christy
1
Balabanis, George
1
Balakrishnan, Janarthanan
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Banik, Shanta
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1
Bhattacharya, Abhi
1
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1
Brashear-Alejandro, Thomas
1
Bruneau, Virginie
1
Capella, Michael L.
1
Chebat, Jean-Charles
1
Chen, Yanyan
1
Chiew, Tung Moi
1
Choi, Laee
1
Chung, Jaiho
1
Dittrich, Sabine
1
Dwivedi, Yogesh Kumar
1
Esmark, Carol L.
1
Faramarzi, Ashkan
1
Foroudi, Pantea
1
Gabler, Colin B.
1
Gao, Yongqiang
1
Gillespie, Erin A.
1
Goudarzi, Kiane
1
Hauschild, Ulrich
1
Hilverkus, Sascia
1
Huang, Min-Hsin
1
Hwang, Jiyoung
1
Hwang, Joon Ho
1
Khajehzadeh, Saman
1
Kim, Jae Wook
1
Kim, Junhee
1
Lee, Dongwon
1
Lee, Johnny JiungYee
1
Li, Chen
1
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Journal of business research : JBR
Journal of retailing and consumer services
42
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
27
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1
Is it time for marketing to reappraise B2C relationship management? : the emergence of a new loyalty paradigm through blockchain technology
Treiblmaier, Horst
;
Petrozhitskaya, Elena
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014287548
Saved in:
2
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
3
Loyalty programs as travel companions : complementary service features across customer journey stages
Steinhoff, Lena
;
Zondag, Marcellis M.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 70-82
Persistent link: https://www.econbiz.de/10012509301
Saved in:
4
Three decades of research on loyalty programs : a literature review and future research agenda
Chen, Yanyan
;
Mandler, Timo
;
Meyer-Waarden, Lars
- In:
Journal of business research : JBR
124
(
2021
),
pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
Saved in:
5
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
Saved in:
6
Online daily coupons : understanding how prepayment impacts spending at redemption
Besharat, Ali
;
Nardini, Gia
;
Roggeveen, Anne L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 364-372
Persistent link: https://www.econbiz.de/10012494398
Saved in:
7
Having fun while receiving rewards? : exploration of gamification in loyalty programs for consumer loyalty
Hwang, Jiyoung
;
Choi, Laee
- In:
Journal of business research : JBR
106
(
2020
),
pp. 365-376
Persistent link: https://www.econbiz.de/10012158381
Saved in:
8
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
9
Status demotion in hierarchical loyalty programs and its effects on switching : identifying mediators an moderators in the Chinese context
Banik, Shanta
;
Gao, Yongqiang
;
Rabbanee, Fazlul K.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 125-134
Persistent link: https://www.econbiz.de/10011980730
Saved in:
10
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix
;
An, Jake
;
Chiew, Tung Moi
;
Paramita, Widya
- In:
Journal of business research : JBR
99
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
Saved in:
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