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~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~isPartOf:"Psychology & marketing"
~subject:"customer engagement"
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Search: subject_exact:"Customer relationship management"
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customer engagement
Beziehungsmarketing
129
Relationship marketing
129
Consumer behaviour
74
Konsumentenverhalten
74
Customer satisfaction
41
Kundenzufriedenheit
41
Brand management
26
Markenführung
26
Brand image
23
Markenimage
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Brand
18
Dienstleistungsqualität
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Service quality
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Complaint management
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Virales Marketing
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brand loyalty
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Customer service
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E-commerce
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Electronic Commerce
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Online-Handel
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Büttgen, Marion
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Dose, David
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Elmashhara, Maher Georges
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Garbas, Janina
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Hammerschmidt, Maik
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Kumar, V.
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Lages, Cristiana Raquel
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Silva, Maria Levi
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Psychology & marketing
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
International journal of technology marketing : IJTMkt
6
Journal of international marketing
5
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The service industries journal
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of service research
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Amfiteatru economic : an economic and business research periodical
2
Information systems research : ISR
2
International journal of business innovation and research
2
International journal of consumer studies
2
International journal of market research
2
Journal of financial services marketing : JFSM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of travel and tourism marketing
2
Springer eBook Collection
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asia-Pacific journal of management research and innovation
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Asian Academy of Management journal : AAMJ
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Central European business review : CEBR
1
Cogent business & management
1
Copernican Journal of Finance & Accounting : CJF&A
1
European journal of international management : EJIM
1
Global business & economics review
1
Global business review
1
Harvard Business School Technology & Operations Mgt. Unit Working Paper
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation: organization & management : IOM
1
International journal of Islamic marketing and branding
1
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ECONIS (ZBW)
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1
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
2
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
3
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
4
Customer engagement in idea contests : emotional and behavioral consequences of idea rejection
Schaarschmidt, Mario
;
Dose, David
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 888-909
Persistent link: https://www.econbiz.de/10014290868
Saved in:
5
Observing customer stress and engagement : an intercultural perspective
Temerak, Mohamed Sobhy
;
Zhang, Ruby Wenjiao
;
Lages, …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 910-925
Persistent link: https://www.econbiz.de/10014290869
Saved in:
6
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
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