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~isPartOf:"Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele"
~isPartOf:"International journal of business innovation and research"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Commercialization"
~subject:"Market research"
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Commercialization
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11
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11
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8
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1
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
International journal of business innovation and research
Journal of marketing research : JMR
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Conjoint measurement : methods and applications
2
Conjoint measurement : methods and applications ; with 91 tables
2
Fundamentals of marketing research ; Vol. 6
2
International journal of market research
2
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Reihe Quantitative Ökonomie : Ökon
2
Reihe: Marketing : MAR
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Beiträge zu Agrarwissenschaften
1
Diskussionsarbeit
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic retailing
1
Entscheidungsunterstützung für ökonomische Probleme
1
European journal of operational research : EJOR
1
Fundamentals of marketing research ; Vol. 5
1
Gabler Edition Wissenschaft
1
Gabler-Edition Wissenschaft
1
German journal of agricultural economics : GJAE
1
Handbuch Zielgruppenmanagement
1
Innovationsforschung und Technologiemanagement : Konzepte, Strategien, Fallbeispiele ; [Symposium zum Gedenken an Prof. Dr. Stephan Schrader am 2. Juli 1998]
1
International journal of foresight and innovation policy : IJFIP
1
International journal of research, innovation and commercialisation : IJRIC
1
International journal of wine business research
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of the Asia Pacific economy
1
Journal of travel and tourism marketing
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Operations research proceedings 2004 : selected papers of the annual international conference of the German Operations Research Society (GOR) ; Tilburg, September 1 - 3, 2004
1
Physica-Schriften zur Betriebswirtschaft
1
Quantitative marketing techniques and analyses
1
Regensburger Beiträge zur betriebswirtschaftlichen Forschung : Schriftenreihe des Instituts für Betriebswirtschaftslehre der Universität Regensburg
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1
Cluster management and research commercialisation
Jarunee Wonglimpiyarat
;
Achara Chandrachai
- In:
International journal of business innovation and research
11
(
2016
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10011667671
Saved in:
2
Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
; …
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
Saved in:
3
Clusteranalyse
Jensen, Ove
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 335-372)
.
2008
Persistent link: https://www.econbiz.de/10003573294
Saved in:
4
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
5
LADI: a latent discriminant model for analyzing marketing research data
Dillon, William R.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 15-29
Persistent link: https://www.econbiz.de/10001059645
Saved in:
6
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
7
Latent class models for the analysis of behavioral hierarchies
Feick, Lawrence F.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10001036288
Saved in:
8
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
Saved in:
9
Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
Saved in:
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