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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Leistungsbündel"
~subject:"Unternehmensnetzwerk"
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Leistungsbündel
Unternehmensnetzwerk
B-to-B-Marketing
300
Business-to-business marketing
300
Lieferantenmanagement
160
Supplier relationship management
160
Relationship marketing
96
Beziehungsmarketing
95
Marketing management
52
Marketingmanagement
52
Salespeople
42
Verkaufspersonal
42
Selling
32
Verkauf
32
E-commerce
28
Electronic Commerce
28
Consumer behaviour
26
Konsumentenverhalten
26
Customer satisfaction
25
Kundenzufriedenheit
25
Innovation
23
B2B
22
Business network
21
Social Web
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Social web
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Customer value
19
Kundenwert
19
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19
United States
19
Betriebliche Wertschöpfung
18
Brand management
18
Markenführung
18
Value creation
18
Business-to-Business marketing
17
Firm performance
17
Internet marketing
17
Online-Marketing
17
Unternehmenserfolg
17
Bibliometrics
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Adamson, Brent
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2
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1
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1
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1
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Harvard business review : HBR
Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
95
Journal of business-to-business marketing
12
Journal of business research : JBR
8
SpringerLink / Bücher
7
Marketing von Solutions : innovative Ansätze und Best Practices
5
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Research
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Electronic markets : the international journal on networked business
2
Europäische Hochschulschriften / 5
2
Field guide to case study research in business-to-business marketing and purchasing
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Information - Organisation - Produktion
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Marketing theory
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
The Oxford handbook of strategic sales and sales management
2
The economics of interfirm networks
2
AIM Research working paper series
1
Advances in international marketing
1
Akademische Abhandlungen zu den Wirtschaftswissenschaften
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
Arbeitspapiere aus der Fakultät für Wirtschaftsingenieurwesen / Hochschule Mannheim
1
Asian business & management
1
Brand the Future : systematische Markenentwicklung im B2B
1
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ECONIS (ZBW)
32
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1
Effectual networking capability and SME performance in international B2B markets
Karami, Masoud
;
Wooliscroft, Ben
;
McNeill, Lisa S.
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2655-2672
Persistent link: https://www.econbiz.de/10014472604
Saved in:
2
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
3
Understanding networking dynamics in born global firms' internationalization : balancing the mix of physical and virtual networking in B2B markets
Tobiassen, Anita Ellen
;
Pettersen, Inger Beate
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 494-506
Persistent link: https://www.econbiz.de/10013539310
Saved in:
4
Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz
;
Friedli, Thomas
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
Saved in:
5
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
6
Style and substance : a case study of the expansion of mature business-to-business relationships in the Italian clothing industry
Colucci, Mariachiara
;
Visentin, Marco
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 154-167
Persistent link: https://www.econbiz.de/10011609397
Saved in:
7
Information technology and performance in industrial business relationships : the mediating effect of business development
Lindh, Cecilia
;
Nordman, Emilia Rovira
- In:
The journal of business & industrial marketing
32
(
2017
)
7
,
pp. 998-1008
Persistent link: https://www.econbiz.de/10011773583
Saved in:
8
Favour and opportunity : renqing in Chinese business relationships
Khan, Amna
;
Zolkiewski, Judith
;
Murphy, John
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 183-192
Persistent link: https://www.econbiz.de/10011486492
Saved in:
9
Formation of strategic networks under high uncertainty of a megaproject
Jussila, Anssi
;
Mainela, Tuija
;
Nätti, Satu
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 575-586
Persistent link: https://www.econbiz.de/10011564181
Saved in:
10
Opportunities and opportunism with high-status B2B partners in emerging economies
Gould, A. Noel
;
Liu, Annie H.
;
Yu, Yang
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 684-694
Persistent link: https://www.econbiz.de/10011564335
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