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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Kontakt & Studium"
~isPartOf:"Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten"
~language:"eng"
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Harvard business review : HBR
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of strategic marketing
Kontakt & Studium
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
The PDMA handbook of new product development
36
SpringerLink / Bücher
18
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of product lifecycle management : IJPLM
13
Discussion paper / Centre for Economic Policy Research
12
International journal of manufacturing technology and management
9
International journal of production economics
8
Journal of business research : JBR
8
Journal of economics & management strategy : JEMS
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of product & brand management
6
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
NBER Working Paper
5
NBER working paper series
5
Computers in industry : an international journal
4
International journal of automotive technology and management : IJATM
4
International journal of industrial organization
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
Journal of marketing research : JMR
4
Manufacturing & service operations management : M & SOM
4
Product concept design : a review of the conceptual design of products in industry
4
The American economic review
4
Tourism management : research, policies, practice
4
Working papers / Harvard Business School, Division of Research
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American economic journal : a journal of the American Economic Association
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ECONIS (ZBW)
15
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1
The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen
;
Leenders, Mark A. A. M.
;
O'Shannassy, …
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
Saved in:
2
Customer loyalty is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
3
Old habits die hard, but they do die
McGrath, Rita Gunther
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 54-57
Persistent link: https://www.econbiz.de/10011632648
Saved in:
4
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
5
Profits at the bottom of the pyramid
Simanis, Erik
;
Duke, Duncan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 86-93
Persistent link: https://www.econbiz.de/10010417522
Saved in:
6
Capture more value
Michel, Stefan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 78-85
Persistent link: https://www.econbiz.de/10010417523
Saved in:
7
Bet on one big idea : or diversify?
Stuart, Toby E.
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 131-135
Persistent link: https://www.econbiz.de/10010196097
Saved in:
8
In search of a second act
Ofek, Elie
;
Avery, Jill
- In:
Harvard business review : HBR
91
(
2013
)
4
,
pp. 133-137
Persistent link: https://www.econbiz.de/10009733508
Saved in:
9
The coherence premium
Leinwand, Paul
;
Mainardi, Cesare
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 86-92
Persistent link: https://www.econbiz.de/10003982508
Saved in:
10
Growing green
Unruh, Gregory
;
Ettenson, Richard
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 94-100
Persistent link: https://www.econbiz.de/10003982516
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