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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of technology marketing : IJTMkt"
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Search: subject_exact:"Search engine marketing"
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Internet marketing
239
Online-Marketing
239
Social Web
116
Social web
116
Consumer behaviour
104
Konsumentenverhalten
104
Online retailing
66
Online-Handel
66
E-commerce
60
Electronic Commerce
60
Viral marketing
57
Virales Marketing
57
social media
43
Beziehungsmarketing
36
Relationship marketing
36
Advertising effects
34
Werbewirkung
34
Internet
28
Advertising
24
Brand management
24
Markenführung
24
Werbung
24
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21
Confidence
20
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20
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17
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17
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17
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17
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16
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Ghose, Anindya
4
Kumar, Subodha
4
Tan, Yong
4
Animesh, Animesh
3
Chen, Jianqing
3
Feng, Juan
3
Oh, Wonseok
3
Pinsonneault, Alain
3
Qiu, Liangfei
3
Whinston, Andrew B.
3
Zhang, Xiaoquan
3
Agarwal, Ashish
2
Aggarwal, Rohit
2
Al-Adwan, Ahmad Samed
2
Brown, Cheryl O.
2
Cazier, Joseph A.
2
Choi, Angela Aerry
2
Christou, Evangelos
2
Donthu, Naveen
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Han, Sang Pil
2
Hazari, Sunil
2
Heiens, Richard A.
2
Hitt, Lorin M.
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Hosanagar, Kartik
2
Hou, Jianwei
2
Jacob, Varghese S.
2
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2
Khoshtaria, Tornike
2
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2
Komodromos, Marcos
2
Kwark, Young
2
Liu, De
2
Lohtia, Ritu
2
Lu, Xianghua
2
Maghraoui, Souad
2
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2
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
International journal of technology marketing : IJTMkt
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
44
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ECONIS (ZBW)
239
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1
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239
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1
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
2
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
3
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
4
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
5
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
6
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
7
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
8
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
9
Are you what you tweet? : the impact of sentiment on digital news consumption and social media sharing
Oh, Hyelim
;
Goh, Khim Yong
;
Phan, Tuan Q.
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 111-136
Persistent link: https://www.econbiz.de/10014323389
Saved in:
10
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
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