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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject_exact:"Search engine marketing"
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Internet marketing
280
Online-Marketing
280
Social Web
144
Social web
144
Consumer behaviour
139
Konsumentenverhalten
139
Online retailing
76
Online-Handel
76
E-commerce
67
Electronic Commerce
67
Viral marketing
65
Virales Marketing
65
Advertising effects
54
Beziehungsmarketing
54
Relationship marketing
54
Werbewirkung
54
Brand management
46
Markenführung
46
Internet
37
Advertising
32
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31
Social media marketing
29
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29
social media
29
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28
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27
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Peltier, James
6
Ghose, Anindya
4
Kumar, Subodha
4
Tan, Yong
4
Animesh, Animesh
3
Chen, Jianqing
3
Feng, Juan
3
Goldsmith, Ronald E.
3
Milne, George R.
3
Oh, Wonseok
3
Pinsonneault, Alain
3
Qiu, Liangfei
3
Schibrowsky, John A.
3
Whinston, Andrew B.
3
Zhang, Xiaoquan
3
Agarwal, Ashish
2
Aggarwal, Rohit
2
Al-Adwan, Ahmad Samed
2
Altobello, Suzanne A.
2
Banerjee, Syagnik
2
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2
Cazier, Joseph A.
2
Choi, Angela Aerry
2
Coker, Kesha K.
2
Donthu, Naveen
2
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2
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2
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2
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Ho, Yi-Chun
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2
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2
Jacob, Varghese S.
2
Jiang, Zhenhui
2
Kabadayi, Sertan
2
Kim, Seeun
2
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2
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
59
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
44
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ECONIS (ZBW)
280
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280
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1
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
2
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
3
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
4
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
5
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
6
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
7
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
8
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
9
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
10
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
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