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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Advertising"
~type_genre:"Article in journal"
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Search: subject_exact:"Search engine marketing"
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Subject
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Advertising
Internet marketing
180
Online-Marketing
180
Social Web
82
Social web
82
Consumer behaviour
77
Konsumentenverhalten
77
Online retailing
58
Online-Handel
58
E-commerce
52
Electronic Commerce
52
Viral marketing
46
Virales Marketing
46
social media
29
Advertising effects
27
Beziehungsmarketing
27
Relationship marketing
27
Werbewirkung
27
Internet
23
Confidence
17
USA
17
Vertrauen
17
Website
17
Brand management
16
Markenführung
16
Search engine
16
Suchmaschine
16
United States
16
Werbung
15
Einzelhandel
14
Retail trade
14
Preismanagement
12
Pricing strategy
12
online reviews
11
Digital platform
10
Digitale Plattform
10
Brand image
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenimage
9
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10
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Article
15
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Article in journal
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15
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English
15
Author
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Acquisti, Alessandro
1
Aseri, Manmohan
1
Balseiro, Santiago R.
1
Barbosa, Belem
1
Bhattacharya, Siddharth
1
Choi, Hana
1
Christopher, Ranjit M.
1
Dawande, Milind
1
Donthu, Naveen
1
Fang, Eric
1
Fang, Zheng
1
Ferreira, Fátima
1
Ghose, Anindya
1
Gong, Jing
1
Gu, Bin
1
Guillory, Monica D.
1
Han, Sang Pil
1
Hosanagar, Kartik
1
Janakiraman, Ganesh
1
Janmohammadi, Mahshid
1
Kim, Min-Kyu
1
Kumar, Anuj
1
Kumar, Subodha
1
Leary, Adam
1
Lee, Jongkuk
1
Li, Xiaoling
1
Lohtia, Ritu
1
Luo, Xueming
1
Marotta, Veronica
1
Mela, Carl F.
1
Mookerjee, Vijay S.
1
Moschis, George P.
1
Park, Sungho
1
Rakrachakarn, Pakakorn
1
Sharif, Khurram
1
Singh, Param Vir
1
Tan, Yinliang
1
Todri, Vilma
1
Wattal, Sunil
1
Wei, Lai
1
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Published in...
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
International journal of advertising : the review of marketing communications
69
International journal of internet marketing and advertising : IJIMA
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of business research : JBR
40
Journal of marketing communications
40
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of advertising research
20
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of marketing
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
15
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15
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1
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
2
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
3
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
4
Competitive poaching in search advertising : two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
5
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
6
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
7
Online display advertising markets : a literature review and future directions
Choi, Hana
;
Mela, Carl F.
;
Balseiro, Santiago R.
; …
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 556-575
Persistent link: https://www.econbiz.de/10012295028
Saved in:
8
When to play your advertisement? : optimal insertion policy of behavioral advertisement
Kumar, Subodha
;
Tan, Yinliang
;
Wei, Lai
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 589-606
Persistent link: https://www.econbiz.de/10012295032
Saved in:
9
Ad-blockers : a blessing or a curse?
Aseri, Manmohan
;
Dawande, Milind
;
Janakiraman, Ganesh
; …
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 627-646
Persistent link: https://www.econbiz.de/10012295037
Saved in:
10
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
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