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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Markenartikel"
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Markenartikel
Internet marketing
199
Online-Marketing
199
Consumer behaviour
112
Konsumentenverhalten
112
Social Web
97
Social web
97
Advertising effects
78
Werbewirkung
78
Advertising
74
Werbung
74
Viral marketing
38
Virales Marketing
38
Brand management
37
Markenführung
37
E-commerce
34
Electronic Commerce
34
Online retailing
33
Online-Handel
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Beziehungsmarketing
27
Relationship marketing
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social media
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Confidence
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Vertrauen
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Brand image
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Markenimage
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USA
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Einzelhandel
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eWOM
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Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Ang, Lawrence
1
Chen, Lihong
1
Cho, Yong Suk
1
Choi, Yung Kyun
1
Ersoy, Ayse Begum
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Garaus, Marion
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Girschick, Alexander
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Kim, Hye-yŏng
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Ko, Eunju
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Lee, Sang Yeal
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Singh, Camille
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Song, Sanga
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Thanasi-Boçe, Marsela
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Topuz, Yusuf Volkan
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Wagner, Udo
1
Wolfsteiner, Elisabeth
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Yan, Xinfeng
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Harvard business review : HBR
International journal of advertising : the review of marketing communications
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
34
The journal of product & brand management
21
The journal of brand management : an international journal
14
Journal of retailing and consumer services
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the quarterly review of marketing communications
5
International journal of hospitality management
5
Asia Pacific journal of marketing and logistics
4
Business horizons
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Psychology & marketing
4
Cogent business & management
3
Critical explorations
3
European journal of marketing : EJM
3
Global business review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
3
Journal of advertising research
3
Journal of consumer marketing
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Technological forecasting & social change : an international journal
3
Working paper series / Department of Economics, University of Missouri-Columbia
3
Australasian marketing journal
2
Business Analytics
2
Corporate communications : an international journal
2
European journal of marketing
2
Future Business Journal
2
Global business & economics review
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1
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
2
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
3
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
4
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
5
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
6
Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
Saved in:
7
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
8
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
9
Demand hierarchy model and its measurement for online brand community participation
Chen, Lihong
;
Yan, Xinfeng
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10011849207
Saved in:
10
Exploring wearin and wearout in web advertising : the role of repetition and brand familiarity
Lee, Sang Yeal
;
Cho, Yong Suk
- In:
International journal of electronic marketing and …
3
(
2010
)
1
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003939358
Saved in:
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