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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"India"
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Search: subject_exact:"Search engine marketing"
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India
Internet marketing
141
Online-Marketing
141
Consumer behaviour
69
Konsumentenverhalten
69
Social Web
62
Social web
62
E-commerce
47
Electronic Commerce
47
Beziehungsmarketing
36
Online retailing
36
Online-Handel
36
Relationship marketing
36
Viral marketing
22
Virales Marketing
22
Website
20
Brand management
19
Markenführung
19
USA
18
United States
17
Confidence
16
Internet
16
Vertrauen
16
Einzelhandel
14
Retail trade
14
Social Media
14
Advertising effects
13
Werbewirkung
13
Customer satisfaction
12
Kundenzufriedenheit
12
social media
12
Brand image
11
Markenimage
11
Marketing management
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Agarwal, Bhawna
1
Arora, Taanika
1
Chaudhuri, Ranjan
1
Gupta, Nimit
1
Jacob, Jayanth
1
Khare, Arpita
1
Kiran, Ravi
1
Misra, Rajnish Kumar
1
Murugan, Nithya
1
Rakesh, Sapna
1
Rehman, Asad
1
Sah, Ash N.
1
Sahrma, Smita
1
Siddiqui, Masood H.
1
Tandon, Urvashi
1
Tripathi, Shalini N.
1
Utkarsh
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1
Wahi, Ashok Kumar
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Harvard business review : HBR
International journal of e-business research : an official publication of the Information Resources Management Association
International journal of electronic marketing and retailing : IJEMR
International journal of internet marketing and advertising : IJIMA
7
International journal of Indian culture and business management
5
International journal of business information systems : IJBIS
5
International journal of technology marketing : IJTMkt
4
International journal of business excellence : IJBEX
3
Journal of internet commerce
3
Manthan : journal of commerce and management
3
South Asian journal of management : SAJM
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Cogent business & management
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Global business review
2
International journal of Indian culture and business management : IJICBM
2
International journal of business and globalisation : IJBG
2
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
2
International journal of electronic finance : IJEF
2
International journal of management practice : IJMP
2
International journal of public sector performance management : IJPSPM
2
Journal of global marketing
2
Tourism management : research, policies, practice
2
21st century business practices : the evolving trends in India
1
Advanced topics in electronic commerce ; Vol. 1
1
Application of gaming in new media marketing
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Bank parikrama : a journal of banking & finance : quarterly journal of Bangladesh Institute of Bank Management
1
Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
1
Cases on the resurgence of emerging businesses
1
Cogent economics & finance
1
Comparative advantage in the knowledge economy : a national and organizational resource
1
Comparative analysis of trade and finance in emerging economies
1
Copernican Journal of Finance & Accounting : CJF&A
1
Digital and Sustainable Transformations in a Post-COVID World : Economic, Social, and Environmental Challenges
1
Driving traffic and customer activity through affiliate marketing
1
E-commerce and marketing
1
E-marketing in developed and developing countries : emerging practices
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Finance India : the quarterly journal of Indian Institute of Finance
1
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ECONIS (ZBW)
9
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1
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
2
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
3
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
4
Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
5
Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India
Tandon, Urvashi
;
Kiran, Ravi
;
Sah, Ash N.
- In:
International journal of electronic marketing and …
7
(
2016
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011643577
Saved in:
6
Success in the Web 2.0 ecosystem : exploring the state and determinants in indian businesses
Wahi, Ashok Kumar
;
Misra, Rajnish Kumar
- In:
International journal of e-business research : an …
12
(
2016
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10011446638
Saved in:
7
Proposing a hierarchical utility package with reference to mobile advertising
Tripathi, Shalini N.
;
Siddiqui, Masood H.
- In:
International journal of e-business research : an …
7
(
2011
)
1
,
pp. 71-92
Persistent link: https://www.econbiz.de/10008935803
Saved in:
8
The consumers' predisposition towards enrolling for retail loyalty cards : the Indian retail story
Rakesh, Sapna
;
Khare, Arpita
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 378-396
Persistent link: https://www.econbiz.de/10003863816
Saved in:
9
A framework for determining customer satisfaction : an empirical analysis
Chaudhuri, Ranjan
;
Verma, Sanjeev
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 190-201
Persistent link: https://www.econbiz.de/10003781084
Saved in:
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