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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Retail trade"
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Search: subject_exact:"Search engine marketing"
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Retail trade
Internet marketing
178
Online-Marketing
178
Consumer behaviour
95
Konsumentenverhalten
95
Social Web
85
Social web
85
E-commerce
46
Electronic Commerce
46
Beziehungsmarketing
45
Relationship marketing
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Online retailing
44
Online-Handel
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Viral marketing
42
Virales Marketing
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Brand management
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Amatulli, Cesare
1
Angriawan, Arifin
1
Becerra, Enrique P.
1
Beitelspacher, Lauren Skinner
1
Bleier, Alexander
1
Chaudhuri, Ranjan
1
Colella, Giuseppe
1
Constantinides, Efthymios
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Grewal, Dhruv
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1
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Pearson, J. Michael
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Rakesh, Sapna
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Sajad Rezaei
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Verma, Sanjeev
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Vries, Sjoerd de
1
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1
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1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
26
Journal of business research : JBR
12
International journal of retail & distribution management
8
Journal of retailing
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing science
4
International journal of business information systems : IJBIS
3
Journal of internet commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Springer eBook Collection
3
Technological forecasting & social change : an international journal
3
The international review of retail, distribution and consumer research
3
Administrative Sciences : open access journal
2
Electronic commerce research
2
Electronic commerce research and applications
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of marketing : EJM
2
Global business review
2
International journal of internet marketing and advertising : IJIMA
2
International journal of production economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of organizational computing and electronic commerce
2
Journal of promotion management : innovations in planning and applied research
2
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
2
Marketing letters : a journal of research in marketing
2
Palgrave Studies of Marketing in Emerging Economies
2
Pervasive advertising
2
Quantitative marketing and economics : QME
2
Springer Proceedings in Business and Economics
2
The journal of applied business research
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advanced technologies management for retailing : frameworks and cases
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in electronic marketing
1
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ECONIS (ZBW)
17
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1
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
2
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
3
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
4
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
5
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
6
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
7
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
Saved in:
8
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
9
B2C social media value gap-model : a study of the Dutch online retailing
Constantinides, Efthymios
;
Schepers, Lonieke
;
Vries, …
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011523760
Saved in:
10
Examining online channel selection behaviour among social media shoppers : a PLS analysis
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 28-51
Persistent link: https://www.econbiz.de/10010483697
Saved in:
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