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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~subject:"Einzelhandel"
~subject:"Online retailing"
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Search: subject_exact:"Search engine marketing"
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Einzelhandel
Online retailing
Internet marketing
142
Online-Marketing
142
Consumer behaviour
75
Konsumentenverhalten
75
Social Web
64
Social web
64
E-commerce
37
Electronic Commerce
37
Online-Handel
35
Viral marketing
34
Virales Marketing
34
Beziehungsmarketing
32
Relationship marketing
32
Brand management
24
Markenführung
24
Advertising effects
21
Werbewirkung
21
social media
19
Advertising
16
Website
16
Werbung
16
Retail trade
15
Confidence
14
USA
14
Vertrauen
14
United States
13
Brand image
11
Internet
11
Markenimage
11
Marketing management
11
Marketingmanagement
11
Customer satisfaction
9
Kundenzufriedenheit
9
Mobile communications
7
Mobilkommunikation
7
e-commerce
7
Brand
6
India
6
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41
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41
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41
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English
41
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Trusov, Michael
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Amritesh
1
Angriawan, Arifin
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Becerra, Enrique P.
1
Bertoncelj, Andrej
1
Bleier, Alexander
1
Carson, Stephen J.
1
Cazier, Joseph A.
1
Chandukala, Sandeep R.
1
Chaudhuri, Ranjan
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Colella, Giuseppe
1
Constantinides, Efthymios
1
Deshwal, Pankaj
1
Fatima, Tayyba
1
Goldsmith, Ronald E.
1
Goyal, Mehak
1
Groß, Michael
1
Gupta, Pranjal
1
Haan, Evert de
1
Harmeling, Colleen M.
1
Harris, Judy
1
Heiens, Richard A.
1
Ho-Dac, Nga N.
1
Hu, Ye
1
Jacob, Jayanth
1
Jamal, Zainab
1
Jensen, Ricard W.
1
Kannan, P. K.
1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of retailing and consumer services
82
Journal of business research : JBR
72
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
International journal of internet marketing and advertising : IJIMA
33
Information systems research : ISR
31
Journal of management information systems : JMIS
31
International journal of hospitality management
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Electronic commerce research
22
Journal of internet commerce
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Technological forecasting & social change : an international journal
18
Journal of retailing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of electronic commerce research : JECR
16
Journal of hospitality marketing & management
15
Tourism management : research, policies, practice
15
International journal of business information systems : IJBIS
14
International journal of contemporary hospitality management
14
International journal of electronic commerce : IJEC
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
International journal of retail & distribution management
13
Springer eBook Collection
13
Cogent business & management
12
Journal of marketing communications
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Electronic commerce research and applications
10
International journal of retail and distribution management
10
Journal of the Academy of Marketing Science
10
Management information systems : mis quarterly
10
Electronic markets : the international journal on networked business
9
Global business review
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
International journal of technology marketing : IJTMkt
9
Journal of international consumer marketing
9
Lehrbuch
9
The international review of retail, distribution and consumer research
9
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ECONIS (ZBW)
41
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41
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1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
3
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
4
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
5
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
6
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
7
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
8
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
9
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
10
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
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