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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~subject:"Einzelhandel"
~type_genre:"Article in journal"
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Einzelhandel
Internet marketing
141
Online-Marketing
141
Consumer behaviour
74
Konsumentenverhalten
74
Social Web
64
Social web
64
E-commerce
37
Electronic Commerce
37
Online retailing
35
Online-Handel
35
Viral marketing
34
Virales Marketing
34
Beziehungsmarketing
32
Relationship marketing
32
Brand management
24
Markenführung
24
Advertising effects
20
Werbewirkung
20
social media
19
Website
16
Advertising
15
Retail trade
15
Werbung
15
Confidence
14
USA
14
Vertrauen
14
United States
13
Brand image
11
Internet
11
Markenimage
11
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Marketingmanagement
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Customer satisfaction
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e-commerce
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Article in journal
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15
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Amatulli, Cesare
1
Angriawan, Arifin
1
Becerra, Enrique P.
1
Bleier, Alexander
1
Chaudhuri, Ranjan
1
Colella, Giuseppe
1
Constantinides, Efthymios
1
Groß, Michael
1
Gupta, Pranjal
1
Harmeling, Colleen M.
1
Harris, Judy
1
Heiens, Richard A.
1
Jacob, Jayanth
1
Jamal, Zainab
1
Jensen, Ricard W.
1
Khare, Arpita
1
Limbu, Yam B.
1
Murugan, Nithya
1
Nambisan, Priya
1
Narayanaswamy, Ravi
1
Palmatier, Robert W.
1
Pearson, J. Michael
1
Rakesh, Sapna
1
Sajad Rezaei
1
Schepers, Lonieke
1
Stephen, Andrew T.
1
Trusov, Michael
1
Verma, Sanjeev
1
Vries, Sjoerd de
1
Wan Khairuzzaman Wan Ismail
1
Watt, James
1
Zhang, Yuchi
1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of retailing and consumer services
26
Journal of business research : JBR
12
International journal of retail & distribution management
8
Journal of retailing
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing science
4
International journal of business information systems : IJBIS
3
Journal of internet commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Technological forecasting & social change : an international journal
3
The international review of retail, distribution and consumer research
3
Administrative Sciences : open access journal
2
Electronic commerce research
2
Electronic commerce research and applications
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of marketing : EJM
2
Global business review
2
International journal of internet marketing and advertising : IJIMA
2
International journal of production economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of organizational computing and electronic commerce
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
African journal of business and economic research : AJBER
1
African journal of science, technology, innovation & development : AJSTID
1
African journal of science, technology, innovation and development : AJSTID
1
Akzente
1
Australasian marketing journal
1
Business horizons
1
CES working papers
1
Decision sciences : DS
1
European journal of marketing
1
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ECONIS (ZBW)
15
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1
-
10
of
15
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articles prioritized
date (newest first)
date (oldest first)
1
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
2
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
3
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
4
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
5
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
6
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
Saved in:
7
Online shopping and social media : friends or foes?
Zhang, Yuchi
;
Trusov, Michael
;
Stephen, Andrew T.
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
Saved in:
8
B2C social media value gap-model : a study of the Dutch online retailing
Constantinides, Efthymios
;
Schepers, Lonieke
;
Vries, …
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011523760
Saved in:
9
Examining online channel selection behaviour among social media shoppers : a PLS analysis
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 28-51
Persistent link: https://www.econbiz.de/10010483697
Saved in:
10
Towards an integrative model of e-relationship development
Angriawan, Arifin
;
Pearson, J. Michael
- In:
International journal of electronic marketing and …
2
(
2008/09
)
3
,
pp. 256-267
Persistent link: https://www.econbiz.de/10003801520
Saved in:
1
2
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